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Show NEWSPAPERS ARE ALWAYS PROMINENTLY PROMIN-ENTLY IN THE FRONT RANK. The outstanding feature during the recent convention of tno Advertising Clubs of tho World nt Chicago was ttio prominent part taken by tno newspapers, news-papers, Tills Is, of course, as It should Of, but tho fact Is nevertheless worth recording, for, while newspapers hae always ueen boosting some person or party or thing, they do not often get such u well merited opportunity to boost themselves. Tho press of tho country sccniB In tho beginning to have decided that this convention offered n real opportunity oppor-tunity to "show them," nnd in accordance accord-ance with this decision tho newspaper delegation to tho convention was among the largest not nlono In size, I) ut nlso in Importance. The convention served well to bring out tho vast Importance of the dally and weekly press In the affairs of the nation. This applies not only to business busi-ness affairs I. c., ndvcrtloing but to nil other phases of the nation's activity. activ-ity. Figures were presented showing that tho business men of the country nro spending annually 22C,000,000 on advertising in the newspapers. You can't fool the business mail, and If he thinks It Is worth his whilo to spend this vast sum in nowspnper advertising advertis-ing It Is n suro fligti thnt such advertising adver-tising Is well worth the money Involved. Involv-ed. Newspaper advertising today Is at tho highest pout It hns over reached, nnd It Is climbing steadily. The reasons rea-sons aro twofold. First of all, the business man has como to recognize tho newspaper as the best medium, and, secondly, tho newspaper publishers publish-ers themselves hnvo como to realize tho responsibility which rests upon them In accepting this vast sum for advertising. Thoy hnvo cleaned house they are still cleaning house In their advertising ns well ns in their nows columns. "Honesty" hns become their watchword. Tho faker, tho schemer nnd other proponents of un-derhnnded un-derhnnded business methods are being be-ing kept out of tho columns of the nowspnper so that tho honest business busi-ness man may enter. Newspaper publishers, pub-lishers, largo nnd smnll, nre, now evincing n deslro to co-operate with tho advertiser to show him how very much moro merit thoro Is In newspaper newspa-per advertising thnu In any other. A wave of business sonso Is sweeping sweep-ing nwny tho out of ditto methods of tho nowspapor office. Tho "country" publisher hns Joined hands with his larger brother of tho city and Is determined de-termined to drlvo away tho frco space pirate, tho rato cutters and all others who will not do business In a business way. This applies particularly to the rato cutter who finds Ills way into tho advertising columns of such country papers as havo not entire control over themselves. In other words, tho "all homo print" principal Is growing greator every day. This Is entirely In nccord with tho spirit of tho times. Tho dny Is rapidly approaching whon ovcry "country publisher" will say what goes Into his pnpor and what docs not. And when It does go In ho will bo pnld for It. That day will seo the sum now spent on newspnper advertising multiplied many fold. o- |
