| Show ika rw a A NA nationwide NATION WIDE A M 1 10 institution 25 years V 1 of service arvice AM N to aa saturday U a ya april sa V r I 1 16 the t h cc long lon W expected EX 1 e ct em d day P a y Y THE HE sto story of the J C penney company which will I 1 soon open a link of its great family of department stores here is an important chapter in the history of modern staret caping methods it is more than import important antl I 1 it is inspiring I 1 it is 1 a story of a business with I 1 big idea behind it an idea that is clean clear cut I 1 the big ideal idea w ith us for a score and more of years has been and is today the patent fact that it is unfailingly governed by the golden rule ie e would that others should do unto you da do ye et en so unto them u ever customer pays the one and same price pricel 1 no morel no less lessl I 1 and that price assures a superior value I 1 no so called sa sales leel no discounts 1 no charge accounts account sl the same square deal and just treatment alike to all and aa all the aimel in all our hundreds of department stow distributed over ever the united state stites the supreme endeavor IS SERVICE SERVICE qualified by court courteous eow attention of sales people to customers and their wants SERVICE by unfailingly pro providing iding quality L I 1 enduring satisfaction SERVICE by affording prices which adfur economy for superior quality goods I 1 ahr hr I 1 C penney company assures ou awl and fat fair r i la MR JAMES C PENNEY n 1902 ape opened ned a small general store at kemmerer I 1 coming coining such stores were acre apical of the times out of if this one town one ma man i n one store business has groin groan a nation nationwide wide institution of department store stores its o 0 today offer a sharp contrast to those of a q i arter of a century ago then i a few hundred people ened now milli ns of people arc are served by the hundred hundreds of J C penne company department store stores alch chich arc are scattered from coast to coast and from the gulf to the great lakes tell A pe personal word we wc are addressing ourselves to the families in this community and vicinity we tm do not yet number among our customers and friends friend sl it being impossible to tell our story by word of mouth so that all may hear uc ue ask your consideration of 01 the facts which we mil print prin pr crelious pret elious lous to our opening that you may know the kind nf a batin that J J C company is and the kind land of ol Depart departie me at stores it comita ti ninth it sart sanc e more than three AWU ci our popular department stores dring bring a countr wide advantage to the tery threshold of your lour home to the threshold of millions of homes in town tonn and on the farm and in the most town towns ind and communities the they bring to the hou housewife and to each member of her ier I er home the great joi of personal inspection and sc selection lection of stylish reliable goods before buying these hundred hundreds of stores the largest unit of dry goods clothing and shoe distributing enters in the world are available to additional hund hundreds redi of thousand thousands of families because of lie the good road roads that have been built the long tedious journeys by horse and wagon of yaster estar years eari have been reduced to a few hours run tun in the automobile the meaning to and yo yon n family of a store buying pi pt er THE fact that the organization ji ii which this new store is to be a part is opening scores of stores store this year naturally has little interest to you except as to how these many store stores and particularly the one soon to be opened here mill benefit you compare if ou will ill the result results obtained by an engine of I 1 hurse horsepower poA er i with ith that of one of horsepower pocol how flow insignificant the little engine be the store bueg power of thu this organization assures ou the lonebe possible pos bible prices at all times for a uniformly reliable quality of this means much to ou r buying most 9 we buy for afis if is ind bellin idling mast most we tell sell for less our buying and telling power means that you are to have a fanny power hen here tbt that will enable you to additional dolus dollars in the fenily purse during each year cash buying a vital factor to you another meaning our store stores have hae for you ou we tell sell for cah cath conyl ony ou get the ull full bracht from our out ceh L yin having no charge account t we nie do not st sustain tain losses from non collectable bills which cash buers are called upon to make up by paying higher price prices the same square even treatment is accorded alike to all an aa alway ays A we ask you to carry home your purchases thu thus you are saved the cost of an expensive delivery system our constant ami aim i ts s to pack all the value into each purchase you malf make from us thit is possible and to that end the faulest resource resources of thi this organ bation are drawn upon that your every nery experience may be one or 01 pleis picture satisfaction and profit this great family of stores stands indisputably in a leading position As a N nation aaion wide distributor to the people iule of reliable z 00 dry N 0 ry goods 41 A ag et me millinery i anery 0 wearing Wex d rin 0 S appal apparel A aft el corsets ua ar Q ets dress resa accessories AA SS VI clothing hing 1 T a e U 1 a e afke 1 ats r elm ft 9 balsa lapsit S P 0 7 SL 7 7 0 1 9 1 i i Notion 1 aej be and bifi lt zal 1 I A lains a n e s this name Is your A NA nationwide NATION WIDE this new store will open at future guide to better A 4 1 vernal saturday values and more of them april 16 at 9 a m |
