| Show what W Y pu do just As mail madl order do db when you want your neighbor and hie his wife to conio come over or to your house for dinner what do you do about it do you got tho dinner ready and spread all the good things on tho the table and then sit down and wait for them to come most certainly not you first send atheni an nn invitation to como come and P partake ariage of 0 the good things you lieve prepared pre parea for them 0 even in business people want to bo be invited or to 1 know that you want them before they visit yoni your store people are people in ono one place the same as its in another in tins this they like lo 10 trade with those who invite them they want to bo be sure of a welcome jm in adv advance angLie they want to jenow ibo fore hand that the business man lias has planned for them and n nd that ho haa haea something for or 6 them that is worth their time their attention and their money m your advertisement in your hometown home town newspaper is is the invitation tho the men and women of this deetion are tire will waiting biting for and if you inan want t to bo be sure they them will come to see you then be sure that you invite them with attractive advertising display q d t was prompted to write this when seeing about a thousand pounds of mail order catalogues being delivered at the local post office last wednesday the mail order houses evidently found out that the people of this ry needed invitations herman advertising ver manager of one of og the largest mail arder lioumes in the world in a signed article makes the following statement when wo we find a town where the merchants Xer chants are not advertising in the local paper wo we immediately flood that territory with our literature it r brings results far in excess of the same effort put forth in a territory where the local merchants use their local papers |
