Show UTAH WELL read BEAD TWO MO MORE SURVEYS reveal high nigh readership ometah weekly n newspapers is papers was lurther re ven I 1 rin in two rc aders readers awl 1 reco recently antly released by th thi SE school habl of f commerce brish brigham ain aln young university procop provo utah the two ot studies based anthe on the reader readership ship of the american fork utah ut a h citizen and the tho t heber utah are the second eind cind und find third ser serica 1 e 8 of rena readership dershin i nd market studies being conducted by the university er the he project I 1 Is s being conduct ed d by the s marketing alark 6 ung D department ep ariment under direct super vision by prose professor imae weil well steldon don J taylor head ahead of 9 f the A departments depart e rtin en L it Is sponsored by ta the utah state tte press n the entire task W ing subscribers was wal performed by tho class clasa cl assof asbor of advertising and journ journalism allsup at BYU representative samplings of the subscription lists were selected by approved research methods the american fork citizen survey was based on the issue of friday november 14 1947 1047 interviews ter views were conducted on the fo lowing monday nov 17 the third day after publication the american fork citizen had a sworn circulation of 1383 copies practically all of the circulation was in american fork and the nearby community of alpine one hundred and sixty nine persons were interviewed and of these or 89 percent said they had i lead read ead the issue being surveyed reader families had an average of members 12 years of age or over male maie and females the surveyed issue had ten len pages 7 columns by lines or a total of 1960 lines to the page pope it carried 38 news stories 13 editorial features five editorial illustrations ten national display advertisements advert 28 local d ap 1 ay advertisements and approximately three colus of or classified advertising |