Show spotlighting UTAH promote tourist business I 1 with a 1 ni fiur bihr influx 0 of f to tourists into utah tills this seano ketison n than olun i ever vrr lefore before it becomes in lono lonu sj more mon i evident that tint il 1 wolden golden stream san ilin of traveler dollars doll urs urn irs now passing thru elih towns tow us could in many instances he be diverted div I 1 i into local hands bunds both doth zion and bryce 1 report I 1 increases irk lin in the tourist visita tion lion for june jime ts compared with wit june of 1 list ast year yer A compare tive travel data ditl report repol i just jone issued for the current travel year shows tourist travel in the cent national national parks to be up tip 11 per nearly every community oil on the states major highways have something of tourist interest many communities have utah pioneer museums art exhibits collections of indian artifacts rui rul cuini collections t stuns it ons uns points of hist historical interest or other items j of extreme interest to the j traveler tourist and sightseer an anxious bious to tee gee see everything his travel itinerary can offer unfortunately the traveler in utah is passing such places b by y the thousands completely una ware they exist it is up to local communities about ta the situation to 0 do something 1 the state department of pub lacity is anxious to cooperate with communities civic groups or individuals who feel they have something to offer the tourist since actual records compiled by the publicity depart ment reveal that the tourists in are spending 26 every day dd they are arc ari in the state anything that atall utah cities and towns can offer them by way of historical scenic or educational interest tends to prolong their stay to hold them in utah only a few more hours or another day or so increases by millions s of dollars the annual tourist expenditure in this state thousands of prospective va cat lonist and travelers write the utah department of publicity an dually trying to find out what utah has to offer a tourist they are eager to see everything of importance while the utah publicity department does docs every thing possible to inform these folks biks 0 on n major scenic attractions at it is is now up to local community leaders to get gel into the harness and cooperate with the state it in trying to influence the tourist visitor to spend more time in utah travelers on a strange highway pay considerable attention to road signs and there are still two months left when the major highways of utah will be crowded with tourist automobiles carrying people looking for a place plate to eat cat where food is above the average looking for sights and scenes which are strange to their eyes and for friendly people these travel travelers tirs will stop if intriguing road signs advise them that there is something ng ahead worth stopping for if they linger they will spend either cither fon for food gasoline or other items they need this expenditure boosts local prosperity and puts into circulation money which ul limiti 1 flow loto into ivl Ivi silly 1 1 t amri loi iol irist t burts icil and anoline gasoline Hi estatio stations ns can cin do d much to remind visitors tit alt the community ha has hag bonit sint klut thing limn of unusual interest A faw f suggestions ly by operators of places s often oft n results result in hold inu tourists tourist 4 irl ill in certain tart aln comm tini tie ins for many rn iny rny hours thus plying ri if nd ads to lil all ill concerned travel trends according Aorl ing inn to to american auto experts tourist touris Ls sl this year ir are arv lri iri acting contrary tol toi to p pt i 1 they I 1 alny iny were expect I 1 I 1 fi i 1 to to make shorter trips this year ami ind instead lre are ire going just ds as fir far or farther r ina lna ind and staying lilt irit as is lonn lont oj T longer than last season 1 ravel to to europe I 1 is reported 1 to he mood good and md thotis ands of tourist tourists who i might have spent their money vacationing in the U S are hiking off it to europe by the ship load air travel is ho orning awain akam traffic p thus far during 1949 hasi hast has led aed climbed from 16 to 18 percenti tl ahead of the first st half of 1948 and some carriers are arc reporting a load factor of 80 to 85 percent on some of their main routes foreign countries compete foreign nations anxious to get their share of the U S tourist dollars are arc going all out to at tract the tho american traveler i for r 1 example the south african rail 1 l ways 5 are making available ava lable labie 1 sound films in color showing scenic attract attractions ioni loni and tourist re so sorts r ts J to offset this competition the national association of travel officials has compiled a diorec tory listing all american sound films available made to promote the vacation business br or recreational travel among these listed are ire the sound films distributed by the utah state department of and which have had a tremendous su bearing b and in fluence on the he present tourist in n flux into utah nations newspapers during june july and august mota than ihan 40 of the nations big gest newspapers have put out or are arc putting out special vacation andreport and resort issues many of these have used articles prepared by the utah department of ty t and even the st Peters petersburg burgi burgl fl florida rida rian times of june 19 ried ned a half page spread with four photos depicting scenic attractions |