Show spotlighting UTAH U TAH tourist dollars without fanfare tit the tourist season has crept up on it us again awain this most profitable source of income is spreading its benefits in every direction utah how ho W ver ever with all its scenic wonders and fascinating historic back e ground is by no means raun its maxi mami maximum inurn share sharp of ahk oil har vest A rather comprehensive sur vey now being compiled by hy the I 1 state department of publicity simply confirms the fact that utah has too long been consider cd ed even by its own residents as q a vacation destination travel 1 ers race thru utah to other areas it is the res I 1 ability of all utahna who meet the traveling public to make makei this mib mis journey lourney journey more mure pleasant uno and i leisurely such an attitude will also in the long run make the traveler desire to return to utah instead of racing thru the state there probably is no cure all for this situation but an analysis of how travelers happen to choose their vacation spots will give information that will be of considerable ii help heip e I 1 p beautiful mountains and famous lakes are I 1 not nn enough tr to hold th the traveler 1 S the human ass element so long iong neglected is a very vital part of I 1 this travel business busi busl dess no traveler enjoys apathy incompetence n or neglect lif lir ir returns to or ends to to his friet friends ids that area where he tie is mafle nie intelligently d courteously welcome right iere iero it 1 t is i 5 well weil W 11 to remember ber that 4 other st states ites tre are ire aggressively competing with mail mall for tile the favor of the tr ibling traveling public whether this thin state obtains its share snare I 1 is in iii a iame lame dewree degree up tip to the tho people who actually meet the traveling public and in e their heir reactions the AAA asked a large num ber her of prospective why they chose certain vacation destinations the i ne answers are in forni formative active as well as challenging to visit relatives per cent cint lecause because of previous pleas ant visit 21 1 percent becom emendation dation of friends men in anin i w per cent business reasons 70 per cent advertising folders and booklets 65 65 6 5 percent conven t eions I 1 0 ns 63 percent pe reent newspaper or magazine advertising 60 go 60 cent travel stories 54 54 percent miscellaneous 85 percent j right here is seen the 41 impact of favorable h human n relation re la ships pa and a genuine hospitality the total of the second and third items nearly 40 percent of the whole shows that people becom mend to others and return them selves to areas where their stay has been made profitable and enjoyable they return where people are arc friendly and courte ous and show an interest in the welfare of the traveler they re turn where food is clean andi and wholesome served in an atmos phero phere that I 1 is pleasant and im maculate ac they return where beds are clean and restful they return to places where an in tell teil igent effort has been made to advise them of all the things they should see and do while in the state in order to make their I 1 stay stav more enjoyable and worth while than it would be if they went elsewhere travelers will go where they get the most for their money and time in terms of pleasure rest relaxation or whatever their objective may be utah has much to offer if only we first sell ourselves and then pass our intelligent enthusiasm I 1 i along to everybody we meet mining film available 1 the otah utah metal mining in ini austry is presenting a new film I 1 in sound and color showing many interesting phases of its opera eions the film is 16 1 mm trim and runs for about 24 minutes because ui of the lne inc vital mikii import ance of the mining industry to to ali ail all residents side nt of the state it Is rather timely 1 that this film flim be made available to groups grouns within the state to with 1 the operations and problems of this great source of income and fam employment the film flim may maybe be obtained for local owings through jam james e sk K richardson utah 11 ftc mining t A kearns building salt lake city this service is without cost iron ore producer in r march of this bedr vear utah produced almosa 10 percent of all ail iron ore in tl e united states of ofa a total toto lunn united states sta asod prodoc tion is more than man d double all au other western states combined it is interesting to note how economy is quietly spread ing into many new fields |