| Show state stale director lauds local group for tourist promotion activities 0 james cannon director of utah publicity council said aid tuesday of last week that vernal has one of the best tourist promotion organizations in the state mr cannon spoke at atour a tourist clinic conducted by dino sa urland advertising inc the local tourist promotion group TIIE THE CLINIC was held at 8 a m noon and 2 p m at the skillet the noon meeting was held in conjunction with the weekly chamber of commerce meeting mr cannon pointed out that vernal has had a good tou tourist rist year with moab mon cicello and Dl anding these areas he said fared much better than others As responsible for the more visited areas he mentioned better roads to natural monuments and good promotion ile he said that Dinos aurland advertising had been carried on with a very reasonable bud get mr cannon said that california spends a million dollars to attract tourists whereas utah spends and california has a billion dollar tourist business TRAVEL SHOWS have 1 id 1 oft off in large centers which ca kid v 1 0 attracted prospective tourists these shows have been held in dallas and los angeles literature on utah and vernal distributed includes 1350 pieces sent seat out taken at the salt lake airport and by other means A educational program recently was devoted to eastern utah the director reported mr cannon said that he had given talks to service clubs in which the tour to vernal and over cintas was emphasized HE REPORTED that of appropriation pria tion atlon for publicity was used for advertising in magazines signs and literature mr cannon stressed that taking care of the tourists when they arrive Is if very important ilow how they are treated determines whether they and their friends return we should continue to develop our fourest attractions and facilities he counseled KAY RICHENS a partner in a salt lake advertising firm that handles the dino sa urland account reported on the progress of the local organization ile he said that a firm in west germany will make miniature dinosaurs of which will be sold by the manufacturer and will be sold locally on front the dinosaur will be in scribed ascribed dina alna vernal utah lie ile urged the use of decals decalb in car and store windows and said every business house should be identified with the dinosaur to tie in with advertising L Y secre tary manager of vernal cham ber of commerce pointed out that there had been a 20 in crease in tourist visiting here over last year whereas yel low stone park was off 18 fieldhouse visitors had in creased 43 in the past two years neighboring towns have had smaller tourist trad es cs than vernal venial ralph president of Dinos aurland said that a cooperative effort was necessary to survive and increase local trade the meeting was conducted by whitney D II ammond president of vernal chamber of commerce |
