Show the power ot of advertising As a young man george homonoy pow now one of our best known industrialists industrial ista went from utah to wash P avi to seek LIS ins fortune what happened is to told ifju in a harpers Har pera book the T lie story of george rom R om 09 by y tom Malio Ata lioney noy whish is being hailed hy by reviewers as one of tile the best recent business bisi chess biographies one morning george noticed a male help wanted advertisement in a 0 newspaper it simply said 11 stenographer apher at a room in tile the senate office building out of a hundred candidates lie ho landed tho job working for the late senator dabid jj Is walsh of massachusetts chu this start starter eol a career which a few henrs ago made him head ot american motors corp with such an incident at in his background it is natural iia tural for george bounnoy 4 tio fo b ua 0 interested in newspaper advertis adver advertising fis 1 ing in fact lie he is so BO interested that liis his company spends a larger share of its advertising n money ionie y in new newspapers shapers than any other automobile manufacturer many As those who follow the financial pages know tile have been very happy for him the outstanding success story in in fact the only automotive success story of 1959 was that of american lean adois noted editor published the trade magazine it spent about more than two thieda th ards of its advertising budget budged in newspapers the company I 1 wits was the only one with greater sales than the file previous yeat year and had bad profits of last year romney domneys Rom I 1 s company spent in virtually double the year before and had 41 profits of in ill tho compact car field where U it wai oneo once alono alone hla his company now has a host of competitors but Is is it still putting tho bulk of its advertising ver er in newspapers and ana in april had a greater t shale of tho the greatly expended 1960 compact market than any other company this is ie not surprising when wh wo we seek book something us vital as aa A job or want ant to inake a purchase as important port allt as an automobile it is only natural that we turn tm to our newspaper where the essential information is ia i ic corded in black and white and ustia usually lly with a local address at which we can do business |