Show AUTHENTIC STATEMENT special to TUB not backed COW youn AUTO automobile EN HOUTA HOME I 1 have been thinking on my homeward journey as to eliat will be the deciding fattor with regail regal d to 1050 1059 prosperity have concluded it will be the automobile do you really like the ear car you are driving or are arc you completely fed up tip with the gaudy hungry monster in this inflated economy where dollars disappear all too quickly do you really like to sacrifice gas mileage for all those horse under the hood have you yet gotten used to cracking your skull and bruising your knees every time you try to get in or out of a modern how flow many sets of plies and points how flow many mufflers and automatic transmissions has your garageman install ed cd defoia I 1 go further let me ray that the above questions are not mine I 1 am ain simply echoing countless numbers of car owners who have come within earshot one irate own er of half a dozen cars of the same popular make ed during the last dozen years recently responded as follows to a piece of company promotional literature expounding the joys of station wagon liv ing after enumerating the many things that happened to his new car within the first five months of ownership lie he said in part my family has never had the money to take any of the fantastic trips out lined in your brochure all our money has gone into trying to keep our new car run ning why people aro are not buying cars can detroit has searched for all manner of reasons why recent models are not selling I 1 be lieve the answer to its poor sales record is as glaringly ob as the chrome on its cur rent models 1 1 detroit de signers must be living in tall ivory towers way up in the tit clouds what abot they aro are pro reducing la Is what they think people ought to wont want not want they actually went want 2 the consumer is led fed up with shoddy materials that just dont hold up under normal dri driving conditions 3 detroit work manship compared om pared with what cornea comes out of europe Is in generally slipshod and slapdash 4 the high cost coat of living demands a less expensive car to purchase a more economical econ buical car to drive and a car fashioned to house comfortably the taller bodies our well led fed civilization produces A check of dealers in the new england area uncovers tile the tact fact that one popular make of car has lost sale after sale to its tall customers be cause customers feel so uncomfortable behind the wheel and in certain model because they dislike riding with their knees under their chins in the back seat this matter of failing to build cars to tit people Is more serious than you may think I 1 am sure that any reliable doctor of physiology worthy of his reputation will tell ou that rid ing with your knees under your chin is a cause of fatigue that this kind of positioning restricts blood circulation causes numbness and makes ones responses slower I 1 am wondering it if a lot of riding in such a cramped fashion could ultimately cause circulatory problems small cars a must mul in our economy sure U S car sales soared until most recent years and for two good reasons 1 in post world war 11 II america the auto became a necessary means of transportation to su burbia aurbia rather than a sunday afternoon plaything 2 the only cars available in num bers until recently were am eilean makes therefore as the population increased and suburbia developed more and more american cars cara were sold gradually however millions of new home owners have found that home ownership while very much worth while costs money they have found too that their large families consume ever larger qan quantities of food and that the older children get the more expensive they i 0 become to clothe and educate and father and mother looking for ways to balance the budget have begun to realize that it does not make economic sense for each of them to push a hungry gas buggy across the landscape european manufacturers with an insight into this problem which detroit seems to lack with the exception of one manufacturer have come to the fam ilys rescue with reliable economical well made although not always comfortable transportation I 1 predict a rash of small cry carl avon manu fae in uio IQ fitly lem to hasten that day tile pre sales alca ine ina nager pr or inar hetling hating manager 0 of faiq company that makes hakea your car toll tell him what you like alk an and 41 dont like ilka about your car |