Show Adver 11 lisin and its cost A successful and intelligent business map thus writes the result of his bid observation and few business tit meni ent il advertise a 3 C r te is systematically mati cally libei ally andler and those IV who ho pay most attention atte ution to it eith citow I 1 LvA V fitfully fil fulty or with a de gi gloe ce rt gard qu culpa pable blum u i t l a t of their business what would ald a I 1 perd hant be thought of who only pend opened fil ls si acre alo nov and ana then ihen to i invite avit 0 and secure cual s yet an adjei in a flourishing paper is is more than ones iff ie J I 1 more and aid more of and lo i is like putting tig u up P I 1 the billitto billit tf or taking down the sign tile the most antei entorf reain 11 1 1 l arid and trad bradet cisin sin the interior think themselves lindral liba lib dral if they bhend a few hundred undred li dollars a year for advertising tiding they would deem the farmer blind toi his own interest who should be je i in n planting ad arid and should fail to put plit in seed ju jill proper ati quantity entity int ity because it ca cost st something advertising is tile the seed planting 0 of tile the business men arid and stin stinginess gilim here must make the lial hai vest meager I 1 what be the sura sum appropriated to advertising 7 it will vary with the character and extent event of the busin business lins I 1 but the sm smallest tride trade tr ide can be mada more profitable by liberal advertising 0 the rulo rule is sometimes g given I 1 van I 1 that as much should be paid for advertising a as for rent this may be too much lo 10 in some cases too little in but every business ought to be kept constantly and prominently before tile leaders of the established papers if the from which I 1 ch trade is sought the readar read cr of n are the most t and intelligent of tire the population tiou a and rid usually have the most money to spend acar h them and keep their theia attention arid and you will cheate a current which ill il follow tile the new york tribune states that it is trul true as ted 1 a boston druggist who has a specialty before tile the public is paying 0 that establishment ten tell thousand dollars a year for advertising he paid one thousand live five ll hundred undred collais for the insertion of ono ulai mainolo noth adjei the trl tri tune bune adds I bonner Boi iner once paid us three thon sund in ill dol doilois biats for one insertion afan of an ledger biuk diew judicious ad advy vol r i tiding I 1 I 1 lie injure a fori unel large but lit in england such ouch sums are hard ly except exceptional food advertising is is a rc re gillar par pai t of business wis itis reckoned uri ag aie essar y yas as rent ard and often ten times as much is ia spent fur for it advertising must be done so bo as to i each tile the people filoso whoso cuzini custom lis is sought A se csepei il caf ate fe Acet slice a handbill hand bill or a circular is a detect attack and the person who receives it either throws it abida without reading F or lie he puts hini himself self on the defensive against A notice ilutice in the favorite favorit e paper is ia afrank I 1 mo movement ament it catches the eye una wales it attracts attention at an idle or a 1 listless moment tit it becomes part tuf the current news then it is like tu constant dropping it may not the be read lead toda today to da day y tj ti botrow it will be glanced at tile the next week atwill be looked over finally it will be read when a purchase is to be made when tt isto is to be transferred fi aiom orn the thedor for mar iner dl dealer aler when a anew new article is 8 need edthe nutice noti cewill will be hunted up tip and tho itlA cements offered ered subjected to test one buch case often will pay fur for one years advertising g saint times men get along without advertising instances alt given of pil reaching mecca on their knees bences it is easier plea pleasant pleasanter santer pr slider boride bicais by cais liberal and discreet advertising ertis e p anis nis busine 66 wheels and aren ders it active beneficent to the public and remunerative to tafe dealer LoNu lo 10 ort y M I 1 A MANATEE ar 01 I 1 bea cow which is nt lint aco a cow w nor a fiali fiffi aut b ut resembles both it ii sort of bovine mermaid io in short lias has been captured i in Florida and the lie ladies of London 4 rill soap bo be poking their 1 parasols paia sols atil t in in tha anu zoological al gardens I 1 |