Show 1 VH i A Mail MA 1 1 l HI HH HaLH m d Y m c Senator U. What's Good For You And Me According to The FTC It's everything from babysitter to social It's a and But television has its bad aspects As the most powerful advertising it is and sometimes rightfully of creating desires and needs that are Television shows the disadvantaged how the middle-class It shows the middle how advertising creates a need for products and without the Purchase- U developS hungers for foods that have never been tasted and creates desires for unnecessary luxuries and extravagant Because of this power is heavily regulated by the severely criticized by its and jud d be an unhealthy influence A television set in an average American home is on almost c 50 u hours a week voracious are little Nielsen Rating Service statistics for the Spring of 1978 show ages 2 to watch up to 33 hours a There are more than 33 million of and promote the goods to their product- buying The big advertisers in this market are obviously the candy and cereal manufacturers and fast-food restaurant chains Because of the of the medium the Federal Trade Commission has stepped into the marketplace with a promise to regulate television in one or more of the following Ban televised advertising aimed at children too young to evaluate or comprehend its Ban sugared food advertisements aimed at all Require nutritional or health disclosures Paid bV the Require equal time for counter advertising covering good health habits and dental Limit messages and techniques that don't distinguish between fantasy and No doubt the intentions of the Fl C are Public pressure is certainly in evidence crying for control of this delinquent There another side o of thit tn's story lc it rt wise to control and punish the medium for the shortcomings of advertisers and their What has become of the free market system where a a chooses the products he wishes to pur- once again pretend to know more about our needs than we know |