Show DEFINING THE ilone IN THE BEEF STUA K there Is a phame of automo automobile bilu Luil building ding which will be talked of morn more tills summer than almost uny any mechanical detail of tho the car buyers of motor cars are ara being permitted to look farther and barth tr t r into the manufacture of nut as art years go by increasing their knowledge of car building and im HB coming coining thereby more careful anu aau jioio competent boyars As AB a result more inore than makaa of automobiles baca announced to he public in the beginning with it u and many adjectives have been discarded by competent buyers no longer uru on the market the phase ot of building Is the next step in the education of the public til ili the real worth of motor cars may ue called one ona profit manufacture A year ago that phase would hav meant little to u buyer next year it will be u potent factor as dis guishow from many profit building it means this tile the ono one makes tile the entire car complete lie he does not buy the engine here the body thero there the springs frames transmissions and whatnot elsewhere making them himself on oni ono one prom profit Is taken on the car car on tho the contrary in an assembled ear car the maker of the engine taku h profit the body builder does likewise and so do all the parts makere on oil top of all those separate he tho the assembler adds ilia his own prom hia big own overhead business ills his sales and other costs forthe amplifying the excess not one tangible thing is represented in the completo complete car by nn ail ot these separate profits except in the price paying for them is HRU buying tho the air tit in a now new tire tho the hole in a doughnut water in stock it is as aa studebaker points out the bone bona in tho the beefs beefsteak one has to pa for the tha bone hut but it represents no value when lie ho comes to eat the steak A conservative computation 01 0 such extra costs on a sample assembled car selling under 1500 was that is a lot of money to pay for bone tit in a beefsteak tho the situation is elemental the engine maker the body builder anu springs tramp frame transmission wheel end anti other parts makers must have their profits above abobo their actual cost j and ovre hrad ox expense pense to keep iti ILA but buyers aro are beginning to ask whether vh ethor they should consider their own purses nurses in buying a car 0 whether their interest lq in maintain ing separate parate Fc parts establishments over the graves of the host of de assembled cars tills this discus ion will bo be keen this summer studebaker Stud makes KB its own car con coil such a company does not havo to pay a dozen profits maintain i dozen overhead establishments and I 1 then tilde hide the 60 extra costs the bone benei in ili the beefsteak in fit the price of th the e car nor ices does it have to fit its tit do signs to stock bodies or stock parts of any kind the whole car Is built to fit one design its bodies are dis not found on oil a halt half bozon makes of cars losing individuality which in part accounts for the inability of tile the fact factories oriee to keep up with the orders atilt and dellin demands lids for the now new models for in place of the he bone in a studebaker beefsteak a real meat can be built in without an iacre increase ase in ili price why points point out tn anu u south bond bend company I 1 its ll 11 p prodoc rod u c 1 stands up lip where others give out delivering unequaled service it its ita a a Itu atlon which every ca car r maker must meet A |