Show i nim growa its association ld An angeles goles nov 13 the average p fion in ili tho united states and canida dp now cats during a year fifty eight 0 ranges oranges five alvo grapefruit grape fruit and sixteen lemons according to tho the annual report po t of V K 1 0 dezell general manager ot of tile tho california fruit growers exchange lo 10 los angeles which waa issued today of tho oranges consumed thirty six are grown in california and sixteen of f tho ie are arc of the nationally famous Sun sunkist kist brand the remaining anty two oranges come from flor ha and other sources most alost of the la Is produced in Florl florida daj wille while eighty nine per cent of the 0 amona mol is aro are froni from california orchards harda tile season just closed has haa shown an In increate Inci creato earo of citrus fruit ion in the united states and canada t f fifteen per cent over the preceding acar anti and moro more than sixty per cent ov ar r that of five years ago it Is stated in iii figur figures gs tills represents an ap proximate imato total of boxes nt if oranges and grapefruit and box of lemons lemona supplied to no rl ca n markets tor for the year ending october 31 1924 the average orange box contains approximately 6 dozen and a lemon box 27 dozen Cali california furnished approximately boxes of oranges did anu i mostly oranges florida boyr boxes about go 60 per i allot ent of which were oranges and 40 I 1 bic 10 cent grapefruit while other secona of the country countey and foreign tin borts made up the remainder of tho the lemon supply california produced lod SO per cent und and italian im supplied llod the balance lemon from this state tor for the seaon were 63 53 pr per cent ie greater reater than in 1923 and 37 per cent greater than n tho record year of 1921 of the california crop the callior enla fruit growers exchange market d cars of oranges and grape gralia fruit and cars cara of lemons or ki a I 1 total of carloads representing i 1 per cent of the citrus fruit ault ship nod ad from that state in terms of boxes orange and grapefruit shipments equaled 14 and lemons 4 rI boxes Exclia exchange growers received for the fruit during tile the year making tile tho delivered value to the trade tt it Is fg e es S Iti intimated mated the returns return to california I 1 growers as a whole based on ex chango figures were idith with a delivered ered value to the wholesale trade of including for freight and i atlon aaion tho the quality of the entire california orange crop for the season was good sald said general manager dezell but due to climatic conditions sizes ran extremely small this created a marketing problem which had to be mot met by a nationwide advertising campaign on the part of the exchange to inform the public of the delicious ablog at ng quality of this small sized fruit competition i from heavy supplies of apples a and nd br bananas inana at low prices throughout the season and from i florida and other oranges during the naval season seabon had to bo be met Florl Flori daa dais shipments of oranges and supplies from other sources have increased efroin per cent in the past five years yeam demonstrating the necessity tor for the mo at intelligent distribution of both tile the california and florida crops continued air dezell florida growers are strengthening their cooperative marketing organization to meet the situation 1 arthr while the california fruit growers exchange ec hange has haa for a number of years yeam recognized the increasing problem leme 1 that fiat the citrus industries of these two sacs must face aad has devoted alts abst efforts to improve and widen I 1 distribution of the california crop to od educate licate the file public to the addan terms of a 1 reater use of citrus fruit anti and to po a california oranges orange ind anil lemions through the Sun sunkist kist erid end red iced bill brands or of the organization at |