Show newspapers offer surest methods for effective effect jve results in advertising by J C westinghouse electric company Comi any newspapers oner offer the best means of advertising the westinghouse company has put nil all its general advertising funds into newspaper pace for the fiscal year there tire are nine reasons why the newspapers may be considered best mediums first intimacy enabling th the company to give itself a loc local il identity helpful to salesmen second flexibility we can our for industry in those sections where such industry predominates third operative cooperative co tie in advertising with local dealers fourth reader ponder interest nearly every worthwhile worth while american buys and reads a paper fifth instant action shopping news is responsible for to bays selling belling I 1 sixth telling the public the indu story the opportunity to reach tho the masses with messages of local import and at timely seasons seventh the advantage of both localizing and nationalizing advertising eighth provides a method checking results for the resultant sale sala ie is usually so definitely tied to the appearance of the n t ris as to tell whether the ad has paid its way ninth securing full support of tile the sales force |