Show ONE gnp 1 T HUC CEEIl 11 el 1 WHEN N PAIL FAIL fully 25 per cent of the people on alie t 1 i 0 average ave r age have tie no particular reason for trading at one grocery store as compared with another careful investigation brought aws out in one locality it was 65 per cent of course that was a locality where the grocers did no newspaper advertising the most unlue unique and successful grocery advertising wo we have run neross across ns as yet is that of at a little grocery store star up in northwestern low iowa it was wag a little store tour four or five years ngo ago when wo we first heard of it it la Is I 1 much larger now and still growing through the insistence ot of the son eon in the business who had been stud studying ying advertising and people as ho he put it the father agreed to let tile the young man run the advertising though ho he the father believe it could bo be lone done successfully hed tried it and it pay everybody watched each grocers advertis advertisement ment tor for the bargains and bought only those and there is no money in that nut but well really advertise and make it pay father was the sons argument to make a long story short the father agreed the hoy bay arranged tor for a full column in each of the two local weekly newspapers and prepared ills advertisements lie ile placed the name of the store a at t the top of tile the column and told something about the kind or of a store it was how they tried to furnish the community with the very best beat grace irles alos how low they wanted to please and that they welcomed suggestions from their customers then lie ho described standard stan tard well known goods the prices lie he quoted were regular prices ile he ran illustrations trat tritt ions lons when lie he could get them in about eighteen months this grocery store had doubled its bustness business on a very limited advertising expenditure and two years later they bought out a largo large grocery store across the street the proprietor of which believe in advertising this la Is tho the age 0 of advertising AI ad veT is the greatest business I 1 builder in tile the civilized world aith with out intelligent honest and truthful advertising thero there can bo be in this pro gres sive ago age no great and conspicuous success advertising is not an expense it Is an investment ignorance of this fact has ruined many n bus inena man it is only tho the rich who can acor J not to adver advertise tiso advertising Is IB the poor mans friend and business creator |