Show career of service and profit before the nations advertising men by FRANCIS 11 SISSON now new york financier in nearly every decade there are men who believe tho the country has reached a saturation point and who fear that they will find trouble in maintaining their volume of business in the face of growing competition actually y however conditions are now MOTO more favorable than at any time in the history of the country wo we have today a smoothly running financial mechanism such as the past never knew which if properly managed 0 should aid materially in preventing fiscal panics and enable efficient business s interests to operate nine years out of ten without teeing red ink in their annual statements there lies before advertising and advertising men not only the opportunity p port ort unity for services and profit but the clear call to duty there rests upon business and industrial leaders of the world the alie distinct responsibility to state and explain the facts and principles upon national and int international er national business progress must bo be built through the printed and the spoken word so clearly that he who runs may read and that the oft quoted man in the street may mav understand A large and constantly increasing reading public seeks eagerly to know and it is ia the mission of the publicist to inform and advise them through 0 all the mediums at his command to fulfill that we must call to arms the vision of the builder the courage of the explorer the keenness of the trader and the wisdom of the student |