Show F var I 1 1 4 1 1 lj 0 47 FOR V I 1 JCK vahe F 0 OWL u AD 6 d 76 00 0 by ELMO SCOTT WATSON drawing by ray walters IGHT years of wall street is give ghe maln main street a IF chance will that slogan help bring victory to the democratic party in III the presidential campaign next year the members of the womans comans national democratic club hope that it will realizing the value of a good snappy campaign slogan its as a vote getter several months ago the club announced a prize contest as tile mears of securing a rallying cry for the democratic party in 1028 1928 hundreds vt catchy phrases were offered in ilia alie contest but the one submitted by mrs wilbur hubbard II of chestertown Chester town md was selected as tile the one most likely to offset the vote ote getting powers of coolidge prosperity which the republicans are expected to emphasize whether or not they have guessed right remains to be seen there Is no denying th the a power of a good slogan in a nation which thinks in terms of catchy phrases and one of whose popular deities Is ilia alie great grant god advertising who utters lifs his jonn wisdom in slogans but to get a good slogan ny ay theres the rub slogans have won elections even before the amerlean american public became slogan conscious perhaps the earliest example of tills was the political campaign of 1840 for 40 years jears since 1800 when jefferson was elected the democrats had been in power and the whigs the successors and heirs of the federalists had longed for the flesh pots of government go eminent power they nominated gen william henry harrison a veteran eterna of tile the war of 1812 famous for ills his victory lectory over oer the indians at the battle ot of tippecanoe but at the time of his election living on a frontier farni farm in ohio ills running mate was john tyler tiler of virginia find and early in the campaign the battle cr cry y of the whigs became banie the three Ts tippecanoe and tyler too the alliteration Ilter atlon was pleasnt pleas ng to the oar ear of the voter but even een more effective was the symbolism of the whig party on was known as the log calin candidate because beci use of ills his pioneer career in indiana and in all of the campaign parades par acles there appeared floats bearing a log cabin with a coonskin nailed on the walls and a barrel of hard elder cider standing landing beside the door both the symbolism und the slogan of harrisons log ilog cabin and hard bird elder campaign were such as would auld appeal most ost to tile the west which had begun to rise to political power pott or with the election of old Illel cory jackson and ll arrison was swept into tile white house b by y an lin menie in majority over martin van buren of new york 0 four years later the united states was involved in two dis disputes one with mexico over texas and the other with great britain oer oregon the democratic party which stood for the reoccupation of the oregon country and the of texas went back into power with tile election of james jamies K polk of tennessee and by the time polk had taken the oath of office the whole country was repeating the slogan fifty four forty or fight FIgh till 1 as the basis of our claims in the oregon country in the war with mexico one of our victorious generals was zachary taylor tailor and from an incident in the battle of buena vista there came a slogan which helped elect taylor president c at in 1818 18 18 8 it was tile the famous A little more grape captain bragg which struck the popular fancy As a matter of fact what toy tny lor really said en that occasion was the laconic give ern em hell hut but that matter especially the main thing was that the combination of the grape slogan and his nickname of old hough and ready had much the same appeal as the combination in 1840 I 1 next to a good slogan a picturesque nickname apparently Is a powerful factor in a presidential election as witness old hickory jackson old tippecanoe harrison rind and old rough and ready taylor tailor Lincol ns military record was not one which had any special appeal but the pioneer symbolism of the kail split splitter ter candidate and Il honest lonest abe no doubt had something to do with ills his election after the civil war the nation honored honorea another military hero when it elected unconditional surrender grant and the spanish american war produced tile the rough rider candidate in the election of 1 1904 go 4 when teddy became president tile the presidential aspirations of janies james G ulaine were favored by the plumed knight and tile the rupert fit debate nicknames as well veil as the tuneful Ili ulaine alne of Al maine afric these however were more inore than offset by nosey tile tattooed man and jim the penman til alluding luding to the famous letters appellations appel lations but the fatal thrust to ills chances was applied when itea it B dur bur clinard declared in a speech for that all conscientious americans should vote the ticket because the democrats stood for hum an and itchell loll 1011 illaine lid did not hear him distinctly enough to repudiate tills this slur upon the religious bellef belief of millions of americans and the slogan which the leans had thus thug attempted to tack on to their opponents proved to be a boomerang boo meran merant and undoubtedly had something to eff 9 with blaines alnes Bl defeat by cleveland when the political star of wow row wilson rose into the ascendancy the power of the slogan was again i demonstrated rated in 1012 the appeal tor for an honest dollar for an honest president t gave every american a chance to make an individual contribution to campaign funds and gave him an individual interest in politics in the close race of 1916 who can say but that the slogan ile ho kept us out of 0 war swung the scales in favor of 0 woodrow wilson over charles evans II s even though the next sl sli months saw us in the war although wilson was as different from roosevelt as two men can well be like T it II lie had the gift of apt espre expression 11 which the average american wits wai quick to appreciate and appropriate so watchful walting waiting naalma lIZO thil the world safe for dern democracy and open opell covenants openly arrived at became a part of the current speech when a war weary and disillusioned world began to take stock of itself and learned again that there can tx be defeat in victory the presidential campaign of 1020 1920 found america already eager to forget war and everything connected with war so warren G hardings back to normalcy calculated to appeal well slogan was one after w 0 to the popular fancy the turmoil of the past two years slid and anything savoring of cairel calmness ness and looked upon with favor serenity was elected harding 11 ard so the american voters a calm man wll who sat conferring with the best minds on the alie conduct fo four of his front porch campaign to the de ae years later the same appeal well It letting ting we sire for calmness for enough alone tills time summed up IP in the slogan keep keel cool with coor cool the for idge again won an election republican party 0 of f the what will tile the spirit sat sw unrest of 1928 be one of rest or tbt 9 and is inaction faction or dissatisfy dissatisfaction fiction spirit that will words of what slogan writ w will tit the slogan be expressed I 1 put woman 11 help elp ten by a maryland after democrat in the white louse house rule eight years of Ite republican publican keep P cool i tile the country continue to collide co olide coolidge and e enjoy n j oy with obber ow be there prosperity or will for standard bearers in both parties 1 will hae v a to whom no bew W slogans NV of thead all OI 01 to coined the answer by Ill isi story questions will be written the me arst after on tile the first tuesday 19 los 1928 28 monday in november |