Show till UIN obligation 1170 TO tho the following address on oil tho the obligation to its nowa paper was delivered by george 1 tit it the delcont meeting of the ho Call fornin preta association nt fit san sail francisco it might be thu the occasion ot of moio met or lem to ionio forne i people to imply that tit taiti community lint lias any obligation whatever to wj newspaper tho the average newspaper is regarded very otton often by tit the community RH aa nothing more than a ovll evil to be 10 tolerated but pot not encouraged As a veteran newspaper man enu understands tho relations that ortall fiet between woon tho alio community find and its news paper and between thu the newspaper euid its community havlir had ex por lence from both anglos and IH as onka who loos not lot hesitate to hold taj newspaper nop to tho highest ideals 1 havo have no ijo reluctance whatever in ili say ink ing that no matter what your community may contain no matter r what institutions it fosters loiter ft not matter what its opinions may ou du 19 to the value of 0 various cit cir the fact remains that tho the newspaper as it de deserves sorves la 19 very frequently fa kcf find away its gren prentest test asset A philanthropic the neAva lv isi the ono one institution that standa forever lit in tho the forefront tho the adv illicit guard ot of community effort the trained scout forever on oil the alert for danger the skilled pilot leading the way to civic right and community culture no matter what you may have in your community your neati paper excelda them oil all in relative and lit in the widespread distribution trib ution of its ita dittri it is IB called upon at na any and all times for a any n y all and I 1 nil ill pur aa to serve tho the public aei find and it lends nil all others in giving it bitsi stock tit in trade freely and voluntarily and often lit in response to unreasonable annl impertinent demands A chronic booster th tho a newspaper is IF tho vital centea tho the nu nucleolus cleous nur leous tho gandion the soul of tho community about it centers the activities tho the interchange inter chango the quickening and impulses that mean community uplift social betterment it is ia tho abiding friend tho the good angel the public utility ul al ways on the job boosting for civic progress find social lacci proem relations naturally with such lacals OL 01 I 1 tint sensible of ahti duties mid n nd obligations that the com coin owes to such auch nil an enterprise as the newspaper I 1 bel bellevo levei in reciprocity pro city I 1 bellevo believe in the doctrine ot ol appreciation I 1 believe in giving flow ora firs to the living rather than to anu de dead nd and so believing I 1 do not ties ho kate imato to say that the community decided obligations to it ils newspaper and cheso debts should bo be paid not tit at a discount but frely freely fully and openly dejl 4 a matter of simple duty na a a fifty fifty proposition on an the bus ineas principle of rive give and take newspaper deserves support tho to first and last amity or of the coro com inanity to the now r la is the obligation of support not lit in tho the sordid unit and contemptible spirit ot of tho the avor app age man who thinks bec because alimo tic ho pays paya for it i that ho owns the paper but in fit tho the broad spirit of the annn all who willingly contributes lila ills sharn share to 0 o the support of his newspaper a H a community anve st which pays pay direct and measurable returns A community measure tho the community Is ii invariably mea allred by the support it rivet gives lit newspaper thin is IB tho the ono one yardstick tho the one infallible rule by which every community ia 19 judged judge and it happens toad to be the very boat best index to community worth tho the mm min who he me ceaburn meaburn aBurn 0 i community by tho the it give A its ita newspaper never makes a tills talco doad dead communities wondering what Is in tho matter with thern melves will to do well to recognize this obvious fact you cannot build up a community by knocking knock ing its ili best booster down not only should thle support rh financial but it should bo be morat moral rw aa well the community should boost tho the newspaper which boosts books tho the community it to la just as a easy to cultivate thel habit hnat of staying saying a word of encouragement about a newspaper as it la Is sound hound a note of diep age aKem tho the I 1 average individual pre prefers fors the latici lie he Is ia a dispenser of gloom ile ho has it grouch h against the newspaper because it has ha not yet recognized alb supe worth ministerial duty it if I 1 were a minister I 1 would all advertise in the local newspaper or I 1 would resign my job I 1 would never nak an editor it ifeng to pay hii ht overhead for free space to caplola my announcements I 1 should regard I 1 religion as a going concerti concern as fully solvent and able to pay divid dividends ads on oil the investment and I 1 would run the church on oil that basis or I 1 would not run it at all certainly I 1 aou would d not regard tho the church it a a bankrupt con corn depending for ltd its publicity on tho the gratitude of tho the pros s an ali ethical imposition if I 1 wore a doctor v would advertise my skill it if I 1 had bad not skill I 1 ito advertise I 1 would got get a hoe and lie da celop my muscles lit in manual employment I 1 would not raise tho question of nf ethic and accept with delight adverting which la crep it is never nevee unethical to pay for what you get the doctor who cannot sense the in of hn hla attitude lacks perspective spec opec tive the arms advertises advertise the doctor free front from tho the time ho he hia without a patient until he is planted in the local cemetery nna and then gives given hio him a tree free obituary kindly 13 ref ruInIng from mentioning th ahw tact fact that hla his demise was due to taking aking or not taking hla his own mo medicine dicine the view if I 1 were a banker I 1 should advertise freely in ili the local the banker deals in moneys and credits d edits and ho he knows that tin an editor with a deposit is preferable to one who la Is a chronic borrower lie ho also know knows that without the tho the weeda would grow in the city streets and that the average community dom not make its money of weeds weed a the salvation if I 1 were wem it a merchant I 1 would either advertise or got get off the street there is no excuse for any man to settle petti down in a town which has beets built up by the boosting of a new paper and there absorb like a sponge the trade and patronage brought tu to town by the live merchants merchant who tv du ild advertise vertise tho the chambers it if I 1 were a member of the chamber of commerce I 1 would woula not ask tho newspaper to to do all the community Ai ko free of charge the community mun ity ought to pay its way it lit la a poor neighborhood that depends tor for its growth and development on tho the exploitation of the newspaper anti aim the periodical ralda raids upon its space As aa space is ia tho the only thing the new paper has to sell I 1 should insist on oil tho the chamb chamba buying it and paying for it like any other going concern the Wor homans womans nans auxiliary if I 1 were a club woman I 1 would see to it that my obligations to tho newspaper were discharged with scrupulous regard to reciprocal balanco balance I 1 would see to it that the now nova paper which carried my propaganda which exploits my wares and lavish damgard for thy tho value or space 0 o cured what little jobs of printing I 1 had to bestow without entering into competition with the out of town printer who could by no pos possibility ty render nio me such sory service iee and I 1 would collid pay my iny subscription lit in advance rim al aid if I 1 worn were simply the resident oi 0 ft a coram community without profession or calling I 1 should first recognize the fact that tho the newspaper la Is my most mose hopeful ally by community depend once my iny civic partner and I 1 should make inako it a point to get bet with tho editor say bay it 11 rood good word tic au camio nally and lot him film know that a m a member of tho the community I 1 appreciated its his good work recognized hla his find and sympathized with it his s efforts at community building up t r not regal regard d file s small mail amount I 1 paid him for subscription as aa a m mortgage ort on oil lih ills plant nor mat anat tho the CO editor was under mider obligations to join my side in it a local controversy I 1 should think twice beford I 1 stopped my iny sub bo cause T sa saw W something ill tho the paper imper I 1 lid did not like or because I 1 received it a notice that my subscription was lit in arrears fifty alny fifty alft proposition tho the obligations of it a community to KB its newspaper arv are just as dennite definite just ns as fixed und and immutable jut as aa imperative as ai the obligations of th the e newspaper to the community the relations are mutual find and reciprocal lot let UH its give to our the sort of newspaper news duty demands manda do and thon then let us im insist first last and all tho the time not as aa it a gratuity not noc as it a favor but is as a matter of right upon receiving in ili return the obligations duo due to us |