Show 4 T 1 V Y ti 1 ls february 21 1918 1910 AS va LIVE UP TO NAME q I 1 k V ru dy axy J R HAMILTON a i I 1 i wherever you find ft a good name you will find some man P i f trying to live up to it character follows reputation far more quindy than reputation follows character no one ever lost his good name except through folly what the world thinks of a man is the very best moral tonic j that lo ia sold under the label of philosophy and it is in the same with merchandise as it Is ia with men the onam nameless eless thing is dreaded everywhere while the thing with a good name is usually good because you expect it to be men hen grow proud of their products you will find a manu I 1 I 1 saying this shoe has got to be good because it bears beara I 1 I 1 vay my nanie name 11 you will flud find a canner saying 1 I cannot use lye any more than I 1 can tell a lie 11 you will find a clothing manufacturer r saying baying if I 1 am am au all wool my clothing must also be all wool and so BO it goes with every single product that carries a brand or a name whenever it a man maii sets a standard lie he strives to live up 0 o it and whenever the world sets that standard he doubles the ledroit le effort froit i which simply means if you want th the best ebest you must ask for iab the best and every time you ast asie you make it better there is hardly one of you readers who does not know the name of every good product on the market from clothing to bugar and from hosiery to baking powder some good name is indelibly fixed in your mind yet when you ask for an article at bicle of the time you do not use that name and every time you fall fail to do so you discourage the maker i yon gon lower the standard for yourself and you allow some inferior thing aing to gain in strength and capacity let this go home in your mind you set the standard of mer iner ohan chandise dise the maker follows follo your meals ideals adulterations Adulte rations creep lin through your laxity whenever you ask for any old thing you yon get it i while you are reading the advertising news in this paper today make up your mind to ask only for what you know to bet be good to learn leam what is beat and demand it and to have no parley arley p ewt the nameless things of trade alx lx i copyrighted |