Show HE RURAL PRESS tho the local paper a mo most t useful agency on tho farm tho press pres 0 pulpit and d school a trinity of influence that OB utilized in building Bul ldina agriculture dy by peter radford lecturer national farmers union A broad campaign of publicity on tho the subject of rural life Is needed in this state today to bring tho the problems of the farmers to tho forefront the city problems aro are blazoned upon the tha front pages of the metropolitan dulles dalles lea and echoed in the country prest press but tile the troubled leb oi tho the farmers oro are holdom told except by those who seek to profit by tho the story and the glitter of tile tho package obscures the substance A searching investigation vesti gation into tho the needs of the farmers will reveal many inherent defects in our economic system that can be easily remedied when properly un der stood an and illuminated by the pow er of the press tile tho rural press tho the pulpit and tile the school are a trinity of powerful influences luen fluen ces that the farmer must utilize to their fullest capacity before tie he can occupy a commanding position tit in public affairs these gigantic agencies are organized lit in every rural community and only await tho the patr patronage and cooperation of the farmers to fully develop their energy and usefulness they are local forces working tor for the best beat interests of their respective communities their work Is to build and their object is to servo serve they prosper only through tho the development and prosperity of tho the community every farmer in tills this state should subscribe for tho the local paper as well as farm periodicals and such publications as ho he may find prof profitable flable but lie ho should by nil all means subscribe for his local paper and no home should be without it the local paper Is part of tho the community life and the editor understands the farmers problems it Is the local hickl press that will study the local pro problems bloms and through its columns deal with subjects of most vital importance to local life of the community A noble task in too many instances the country papers mimic the city press by giving prominence to scandals accidents and political agitation the now new rural civilization has placed upon the rural press renewed responsibilities ties and enlarged possibilities for usefulness it cannot perform its mission to agriculture by recording the trail ties the mishaps and inordinate am of humanity or by filling its columns with the echoes of the agles of busy streets or by enchanting stories of city life which lure our c hildren children from the farm it t tins has a higher and nobler task too often the of the city dailies bristle with the struggle of ambitious ambition men in their wild lust for power and many times we names flames of personal conflict sear the tender buds of no new civilization unit and illuminate the tha path way to destruction the rural pr ansi st Is the governing power er of public send ment and must hold steadfast tc principle and kaep the ship of state in the roadstead of progress thi rural press car can best serve the inter ests of the fain danners lers by applying iti HE energies to the solution of problem lemr affecting tho the local community it II must stem the mighty tire current curreli that is moving from the farm to the cities sweeping before it a thousand boys and girls per day it has to dea with tho the fundamental problems al 0 c civilization it their fountain nead itt it mission la Is to direct growth teach ef and mold the intellectual life of the country placing before tho pub lie the dally daily problems of tho the farmers and d giving first atten attention don to the leg I 1 islat s dative la lve tive operative cooperative co educational and ancl social needs of the agricultural classes within its respective community the rhe power oi of advertising the influence of advertising Is clear ly visible in the homes and habits 0 tho the farmers and tho the advertising col dumns of the press are making imprint upon the lives of our people the tanner farmer pos mases the things thai are best advertised the farmer Is ir entitled to all th advantages and deserves alt all tho the lux urles of life V we e need more art be acl price ance and useful facilities on tb thi farms and many homes and farat ar are e we well 11 balanced in this respect but bul th the 0 advertiser can render a by teaching tile the advantages of modon equipment throughout the columns 01 0 the u rural pres dress 9 |