Show ANER advertising PAYS A fact established EstabliSh od many hundreds of years ago A mannii or announcing wares war llenore the imy iiii of the the continent a ul 1 anil and english ern rn advertising tho the wise wio in tho the business world havo have for many ages availed themselves of the science of advertising says sas tho the wash aih ington star ono knoot of tho the most ancient modes of attracting public patron pitr ngo was by moana means ot of public criers long bo be foru foro tho the ago of printing tho the val criers used to carry a horn born with which to fix u tho the attention of tile people when about to mako make a proclamation or publication thoy they formed a well organized body in franco as early as the twelfth century under i charter from loula louis VII they were entitled to toa a penny tor for every time they blow their horns and could force themselves upon tavern to cry their wares under tinder a gen oral statute they at it very early period formed themselves into a corporation and in 1258 obtained from augustus favorable statutes of tho the most moat tyrannical kind in england tho the public criers appear to have been a national institution tit at an early period they cried all kinds of goods and wore sworn sorn to toll tell truly ind well to tho the best of their ability and power after aghilo the bellman bell boll man manor or town crier was wai appointed for foi tho the benefit of 0 the community at largo large in most of tho the country towns of groat great britain and even in london there aro are still bollmen bellmen boll bell men and parish pariah criers though their offices aro are little moro morn than sinecures sine cures the I 1 ho provincial criers duties are of tho the most varied ailed description and rolito relate rol ito to object lost or found sales by public auction or private contract weddings christenings christen ings or f funerals lilt hut tho the bellman bell man as a moans means of advertising has seen ills his last days nearly three quarters of a century ago in england wagons were driven through the streets surmounted by revolving turrets tin rots on which worn painted flaming announcements noun cements of comin coming g events and men on horson horseback hor ack rodo rode up and down tho principal thoroughfares with great billboards strapped on either sido side of them to attract public attention tho first regular newspaper tho the certain news Is aws of this present week published in london in 1033 contil contal nod no advertisements but in iosa monts merits appeared in something like tho alio pre senit form in the I 1 boks i tb the e t alsed tho the g great reat plague in london brought forth tho the firt medical naver ti in 1700 addison Add lson reviewing the advertisements of his time speaks of their cuts and figures tho lon don times was established in 1788 but did little to reduce advertising to a ss tern tem but demonstrated its value and importance iho first american dally daily journal the independent gazette of now mew york 1787 in its second year oar contained thirty from that timo time on tho the growth grow th of 0 american advertising developed tho fact that ox advertising was a legit linato necessity to trade the luo other great metropolitan papers founded since 1831 have greatly popularized A special feature adopted about this time was business notices and special notices commanding high prices tho the demand for systematic advertise merit became so great that about 1838 tile tho first advertising agency in america I 1 was established tho the busan as has so grown that now for a single firm to advertise to tho the amount of u i year excites little surprise hub but these too slow blow for groat great modern bazars bi who change their advertisements almost daily they employ an advertising export expert its as ono ot of tho the personnel of their establishments whose hoso only duty it is to prepare advertisements for the newspapers besides the advertising agencies there are arc now engraving companies devoted entirely to furnishing pictorial cuts for advertisements printers ink used as synonymous with advertising has become rec recognized recognize d us its an all essential to success gin in tho the commercial world an advertising expert yanks ranks as an artist and commands a corresponding salary it is not merely in tho the enumeration of wares and goods that ho he excels but in the fine lino line drawing of 0 season seasonable ablo hints and suggestions |