Show A BANKER ON OK advertising from my own experience in bank advertising I 1 believe the newspaper to be the best medium i e the paper is liable to bring the kind of customers the bank needs the lincoln national bank has advertised in such jou journals as the new york times rimes N Y 1 p sun world 11 Orld tribune harpers ir celly ceily frank les lies Illus illustrated trawl weekly the christian union the independent the churchman and other high class papers of that kind advertising by circular does docs not pay many business men do not know that circulars sent to people of wealth rarely reach them thein the mails received by some higher lii 0 glier servant Eer vant or private secretary who according to the instructions ho he has received from liis his employer throws away tile mass of circulars that arc constantly received and reserves only the letters and newspapers 1 if the circular is sent at letter posta postage 9 e it may inay reach tile the wealthy mans hand but the subject matter by no chance will vill ever reach his head ile he will glance at the heading to see if it has any reference refer erce to his church liis his club or the business en enterprises t orp rises in which lie holds stock and finding c it does not refer to any such matters lie will throw it in lie he wastebasket waste basket THOMAS I 1 L JAWS President of lincoln national bank in ill printers in |