Show doea advertising PAY within tle the last ten or fifteen years says the los angeles times the practice of making known to the world what one his has for sale whether it be merchandise or labor has developed into a fine art with the increase in population which has taken place since the war and the growth of a more general prosperity the field for the operations of the advertiser has widened until it now stretches out toward unlimited wealth the man who has a first rate article of some kind to dispose of or who runs an establishment w oliero bere iere lie he has a variety of first class articles to sell needs only to make abs tbs people understand the fact to become co rich cases are not unknown therean where an article of decidedly in inferior merit has yielded its producers heavy beava returns through a considerable period of time merely through shrewd and persistent ad advertising ver the theory which formerly prevailed that any sort of stuff a beca because u s c nobody koufi would be e likel likely y ta read it anyway has been superseded by a general conviction based on the experience of df successful men that people will read and be influenced fluen ced by an advertisement which contains interesting inte 1 matter displayed and set forth in some r striking way an amount of skill and originality little if any short of genius is brought 0 to bear on the problem of how to accomplish this result the exigencies of business ilan ilane have e evolved within n tai the C last few years the professional advertisement ti writer who studies the details of a clients business and prepares his advertising 0 matter just as he would turn out articles for a ma magazine 0 azine or newspaper there are arc some of these laborers in this seemingly commonplace field who are said to make twice tivice as much money per annum as the most famous of american writers the element clement of faith which was at one time supposed to cut such an important figure in advertising has disappeared before the great mass of positive results which experience peri ence has brought to the business world no man of sense any longer asks does advertising pay lie ile might as aa well ask does making money pay or does haying having all you want pay but alie many questions with regard to thebert methods of advertising and the means to be employed to grasp and hold the attention of the public that arise before the practical advertiser ver tiser will readily convince him that the onoe once despised and neglected business has hag now become an all art and as such is deserving of the closest study |