Show The Steady Advertiser is Never Forgotten The like all other progressive occasionally runs across a merchant who is very skeptical about the benefits of newspaper advertising and he usually based his assertions that one reads on the claim that he himself never reads or at least he thinks that he and he has asked several of of his friends and they make the same therefore his conclusion that one reads As a matter of fact everyone is influenced by If a man wants to buy a watch he is quite apt to ask for an Elgin or a not because he knows anything about them but because he has unconsciously been influenced to do so by their People may be perfectly sincere in their assertion that they read but nevertheless the statement is not The names of the firms whose advertisements they have seen constantly in the newspapers have unconsciously impressed themselves upon their minds and when the time to buy comes the the goods and the at once come to This is the strongest argument in favor of steady preference to spasmodic There is no chance to forget the every-day-in-the-year TW spasmodic one is apt to be forgotten between i |