Show OF ADVERTISING ON business man who still entertains doubts about the utility profitableness of good newspaper the Philadelphia ought to read and ponder upon this from the financial columns of one of pur New York i An increase in the net profits amounting to in the twelve months ending January 31 was shown in annual report of the American Radiator published the increase enabling an enlargement in the distribution of common shareholders without preventing a substantial addition to the accumulated profit and loss Besides increasing that item by as a result of the year's was also added on account of sale of common stock the The profit arid loss surplus was thus enlarged The significance of item lies in the fact that the American Radiator company its highly prosperous year has been a regular user of generous space in the best newspaper advertising The reason for the heavy increase in the company's net profits is too obvious for further We commend the object lesson to consideration af all whose relations with the newspaper-reading consumer have been too distant to enable them to record a marked gain in a rather dull |