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Show WHAT THE TRADE MARK MEANS TO THE BUYER Few people realize tho importance of the words "Trado Mark" stamped on Iho gooda thoy buy. If they did it would save them mnny a dollar spont for worthless goods nnd put a lot of unscrupulous manufacturers out of the business. When a manufacturer adopts a trade mark ho assumes tho ontlro responsibility re-sponsibility for tho n. rlt of his product. prod-uct. Ho takes his business ropu-tlon ropu-tlon In his hands out In tho llmo-light llmo-light "on tho squaro" with tho buyer buy-er of his goods, with tho dealer, and with himself. Tho other manufacturer tho one who hold out "Inducements," offering offer-ing to brand all goods purchased with each local dealer's brand stdostopa responsibility, nnd whon thoso Info-' rlor goodB "come back" it's tho local dealer that must pay tho penalty. A good example of tho kind of protection pro-tection afforded the public by n trade mark Is that offered In connection with National Ind Company's advertising adver-tising ot puro White Lead ns tho boat paint material. That tho Dutch Boy Painter trndo mark Is an nbsMuta guaranty of purity puri-ty in Whlto Load Is proved lo Iho most skeptical by tho offer National Lead Company mnko lo Bend freo to any address a blow-plpo nnd Instructions Instruc-tions how to lest tho white lead for themselves. Tho testing outlU Is bo-Ing bo-Ing sent out from tho Now York ofllco of tho company, Woodbrldgo Building. |