OCR Text |
Show Don't expect an adwertisment to bear fruit in one night. You un't eat enough ;n a week to last you a year, and you can't advertise on that plan either. People who advertise only once in V- -ree months forget that most folks cannot remember re-member anything longer than seven days. If you can arouse curiosity, curi-osity, by advertising, it is a great point gained. The fair sex don't hold all the curiosity in tho world. Quitting advertising in dull times is like tearing out a dam. because the water is low. |