Show rp This his Week WeekS S by ARTHUR BRISBANE 1 I India Visits London Advertising Rules Captain Hawks You Shall Not Sell Representatives of ot the I that live Uve In India met recently In It I London at a round table confer conter conference nci nce with the thc powers of orthe the British Empire India demanded dominion statu status tile thc same right of r self government a as Is possessed by Canada Australia and n I other partners In the British Empire The two British speeches one tram from the throne ne and on one by Ramsay MacDonald Mac Mac- Donald presiding at the round table care carefully tully avoided mention of ot dominion I status N The King ICing said It gives me much pleasure to welcome wel wel- come the governors of nf mv my r r But hut he said nothing definite Everybody In England knows self self- government for India is out of the question with dans ready to dominate Hindus But no one dares tell the truth to India or discourage the tue na na- na feeling which is a peoples people's only salvation The The Fhe business world Including all publishers will appreciate President I Hoovers Hoover's sound advice to advertisers advertiser Those with long experience In advertising ad ad- know that its evils corre correct t themselves Advertising not founded on truth and arid value will not last A good name with advertisers as with women Is the most valuable of or all assets The General Motors factory and machinery are worth probably two hundred million dollars doliar The name ol of General Motors products Is Is' Is worth more than two thousand million dol dol- lars S A good advertisement must do five things and do them all If It it tails falls in one It fails In all It must make mak people see it read it It understand it it believe belleve it want it Capt Captain In Hawks continues to make nake other distinguished flyers look like estimable has beens He flew new from tram Havana to New York in ln 8 hours 44 41 minutes averaging miles an hour doing 6 00 miles mlles at miles an hour not using top speed at any time Hawks came bringing letters from Ricardo R. R Lands brilliant editor ol oh the Havana El EI Mundo 1 and wearing a rubber life preserver jacket given to him by y our ambassador Harry F Guggenheim Its It's a Jacket that every flyer over over water should wear easil Inn Inflated t ci on the way down by para chute or otherwise I The government has said that Call Cali fornia grape growers may legally sell sel the juice of ot grapes concentrated 01 oi otherwise provided they sell it before betor alcohol develops The grape growers are not held responsible responsible re reo re- re for the laws of ot nature which seem to have no sympathy wIt prohibition and turn innocent grape grapeS Juice into wine as the water wat wai turned at the marriage feast of ot old But what suits the national government govern govern- ment meat according to news from Califor California ala nia and Chicago does not suit thc the distinguished gangsters that enjoy i e monopoly of bootleg whisky and beel selling in Chicago Manufacturers of at grape juice ex to sell great quantities in Chi cago the rae buyers to wait walt for tor nature tc take her course and change the juice into wine But that cut down the demand foi tal needled beer and bathtub whisk and nd gin California's manufacturer of ot grape juice are told in plain simple English by the head gangsters If you try to sell any of at that in Chicago somebody is going to be bi killed When news came that good Queer Mary who wears old fashioned hati hail and skirts down to her shoe tops smokes occasionally American women sent her an urgent letter of at protest asking her please t tc stop it They probably had no idea how little real fun there Is la for tor a well behaved behave Queen Los Angeles reports a plot to Harry Chandler publisher of at The Lot Loi Angeles Times the kidnapers to hole hol holc him fo for ransom Several men havE hav been arrested The would-be would made mado i a foolish mistake I the In selection of ot i a victim Such a would meat mea meata a permanent hunt for tor the criminal by newspapermen that understand their business and would mean ultimate ulti- ulti mate mata detection Tho The British are interested in thE thc th I amount of money this country spend for tor drink and think it may have some thing to do with our prosperity slump Prohibition authorities believe that thai the United States Is now spend spending In a year for tor drink whereas where where- as In 1913 the country spent only 1 1 That Is Ia an Increase of a year under prohibition And worse than this spending 0 o 01 money Is la the fact tact that the is spent for tor poisonous whisky an ani the money goes to build up a gigantic crime organization JO 1930 b br by King iCing F fun tu la j |