Show TAKING THE GUESS OUT OF BUSINESS F f r By JOHN G. G LONSDALE President American Bankers 3 4 Association lANKERS ANKERS and business men err errin errIn errin B BANKERS in not adopting more universally unIversally universally uni unI- 3 the tactics of or th the i W When hen t the Ii a scientist V wishes I she s toj to j fathom t the h o e r s 5 mysteries s o 0 f the universe verse i 6 y or r resolve e SO 1 v 0 a i t things h I n g s into their component compon A en emit ent t parts he ho ca call 11 sto his assistance as as- t the h e magnify magnify- I n s g n nJohn power of ol the microscope micro micro- cr John G G. G Lonsdale scope There before him like lIlee an open book lie liethe liethe liethe the secrets of nature which which unaided unaided unaided un aided eyes cannot observe The uncanny power of or the microscopes microscope's micro micro- microscopes microscopes microscope's has revealed scopes scope's seeing all-seeing eye t countless secrets for the material and intellectual p progress of human human- ity It has enabled us to study the processes of growing cells in plant and animal life me trace the causes of disease and successfully combat the ills iUs of mankind it has aided the engineer In his search for stronger and more serviceable materials giving us taller lighter and more sanitary structures and nd better highways it has disclosed the defects In steel rails and brought us an era of safer railway travel It If has added to the food supply of the nation in fact it has affected favorably nearly every activity of the human race whether it apply to production distribution or consumption in time of peace or r In time of war In the business and banking world economic research and an an- serve as the microscope through which we are enabled to see basic factors more clearly and thus determine the causes of f success success success suc suc- cess and failure Only recently have hav we began to realize the full value of research and analysis and apply them In such a way asto asto as asto to eliminate the guesswork that was characteristic in hi Industry a afew afew afew few years ago Eliminate the guess and reach success might well be a motto for all of us ua |