Show B gin to Appreciate I Beauty as Civic Need As a 0 p people we are beginning to realize that t the le factors which make wake a city elty beautiful are the very ones which lift It above the Average and give It an appeal to higher Intelligence intelligence Intelli intelli- gence superior superior- citizenship an and higher purchasing power So- So called So-called lIed Improvements improvements Improvements Improve Improve- ments like parks and parkways result In higher assessed values Beauty Is described as the new business tool We begin to see that dull or ugly buildings cause ft 11 a sheet sheer dollars and cents e ts depreciation Real Real- estate men are learning that failure to o maintain architectural tu al standards re results re- re e- e suIts in l sloWer Ver r sales J I It Is not pretended that Just because the outward appearance appearance of at a 0 city attracts attracts at- at attracts at at- tracts and harms charms the beholder all nIl til the social ills lis of ot mankind ar are thereby solved Streets and buildings and parks do not reflect th the wh whole le Inner life Ute of ot so society lety Yet Just justas as the face shows shows' forth the character and Incorporeal Incorporeal nature of ot a man so does the appearance of ofa a city tell m much c of I Its s animating spirit of the desires qualities lUes and Ideals of at of Its people We W V were meant to live In beauty to cherish It and create It says Ralph Adams Cram great architect and lIand a 0 civilization that functions In the h hideous hideous hide hide- ous and uncouth up is a civilization atthe of at the wrong shape shape wh whatever the testimony testimony iho mony mony of at the bank banh and the clearing clearinghouse clearinghouse house bouse and however Imposing the sta statistics stat as to the balance of trade These may accompany civilization but they do not prove It Albert W. W Atwood d dIn In the I Saturday Evening Post |