Show 4 l U t T S 'S V V SHOULD STUDY CATALOG CJ It is well VeU for retail merchants to know something about the values that are being offered by the bi big g city m order mail ail order houses and eVer every merchant merchant mer mer- chant should secure copies of thel the rue new l w catalogs as soon as issued and then study them thein carefully lly The local merchant must not forget forget for for- or get that every home throughout his trade territory is regularly supplied with order mail catalogs and aud supplements supplements supple supple- ments merits and that all members of of- tits tile family amily make good use of these big Cooks books In planning ning their immediate I. I livery javery merchant should therefore know just whet what this the i houses are telling his bis customers customers customers cus cus- about merchandise values 1 f The home t merchant can us also sc- sc cure some mighty ty good l ideas ea r for forthe forthe or orthe the preparation of or live snappy advertising advertising ad ad- d- d copy for fo use in his newspaper news news- R paper advertising by making le c a care caie- ful study of oJ these lar large large ge catalogs which might truthfully be cal called led text books on advertising a and tl mer mer- i r The sketches which are exe executed by some of or the best artists in tho the 2 country are always attractive and the copy or descriptive matter which Is the time product o of or advertising ex er experts covers corers everything that a cus cuy- cu customer t tomer may wi wish h to know in regard gud to merchandise qualities weights j sizes prices etc In these B these big books of 1600 to 1800 1900 p pages of or interesting merchandise dise information no space is wa wasted Y yet et each item is featured in a way that is bound to prod produce ace big results I Some merchants in cities clUes of or a hundred hun- hun Bred dred thou thousand and c or 01 so might think I that catalo catalog g competition is only a to town small-town problem and does docs not Y Jj t concern them thorn These same merchant merchant mer- mer 1 chant would probably be surprised d to learn that city merchants a n is and department and merchandise men of or all the large laige cit city Y department stores I r keep close ac account of or catalog offerings offer offer- J ings and make mako full rull use of the new ideas in the e big bib mail mail- order catalogs The order mail houses are mighty stiff competition for even the me biggest biggest biggest big- big gest retail stores of the country t today lo- lo Jj j day so it is up to the home hom e merchant to lo study their methods of or merchandising dising very vory carefully fuU and improve 22 a them It possible in order to meet all aU catalog competition a arid amid d keep p 1 trade at home Sheffield Iowa Iowa- VV Press o n |