Show f I g 4 It f I f 1 1 t r rr ri o A t t q lA L. L I J rr r r I l I S iW y r v mj a r r r f i O 1 4 L I I 6 S f a s t I I 4 You l war 1 i C Th r- r b s 3 1 4 L i Y t 2 4 t JY h I J t 0 2 4 1 APPLE t WEIR f s 1 J 1 c 4 II I I L r yf I J J a 3 e 4 s N t 7 v v h A r v vA I rt r F t I By ELMO SCOTT WATSON WATSO Drawing by Ray Walters EAL that title and you will wI exclaim weeks In Impossible l ly 1 r. r y R it Why there are only 52 weeks In any year I It Isn't Impossible at all In fact there may be even ven m more r weeks weeks than that during the year Forr For 1101 Forit r. r r it was only recently that n a a nationally nationally- fact known trade magazine printed an n article under the head of EVERY EVEny YEAR YEAn NOW u liAS S WEEKS THANKS TO ADVERTISING MEN MEN- ME MEN Like Eliza Crossing the Ice American American Ameri Amerl c can an Public Leaps From Bread and Milk Week to Prune Week Across Linoleum We Week k and Into Prayer W Week celt The article dealt with the investigations made by Guy E. E Marion manager of the research department department department de de- de- de of the Los Angeles Chamber Chamber- of ot C Commerce Corn Com m- m o merce In regard to the number of weeks that advertisers nd to in our n newspapers and magazines have 6 succeeded in having ha set aside for special ob ob- ser to capture the interest of the public In nuking up the list of ot these weeks week h he was assisted 18 as as- listed by John Cotton ln Dana Dann of ot the New Nev Jersey Public library the U United States Cha er of ot Commerce the bureau of ot business standards of f the Shaw Publications the Chicago Dally Daily News and the New I York Times imes Wh he had finished his labors he discovered o ared that the l M b weeks ut-eks w ek in the year had been stretched In wee weeks vee If you dol doubt bt that th there re may be other ether wee v wo s s' added to the list that Mr M Marion Marlon has compiled talk talu to the governor of ot any anyone one of ot our 48 98 states and learn from him him how often he Is hr by some day namer or week designator for him to Indorse this tills that or the other day or we week lIt l It may be that his approval hl for Eat I tore Bore Pecans Pecan Week Weel or Stop Begging Rides RIdes' Week or W Wash sh Your Windows Week Is sought Or If it the cant thinks that he can have his cause sufficiently advertised er d ed wl without hout devoting a n whole week eek to It he be asks merely for Indorsement of ot otan an Apricot Day or Play With the Children More Jore Day or or Stepmothers Da Day I I. Oue One eastern governor receives l such thousands ol ot letters during the course course of the year The They f say something like this Dear Governor We ar are i j going to celebrate the anniversary of the founding of the Hog Anti-Hog f Thief lef association al here next month and end because It Is such an Import Important nt occasion n In inthe the the history of our state we would appreciate It l' l very ery much If It you would write a sitar a aI giving gl your jour our r I t t r approval of the wide state-wide observance ance of Hog Anti T Thief lct Day etc Or It may be put up to him in some such fashion as this Your Excellency We IVe believe that the people of this countr country and our state stare In particular particular- should be made conscious of the value of brushing their overcoats and shining their shoes every morning before going to work and ana w WI would would be very grateful to you If you ou would ouM Indorse this movement In your characteristic tic style e. e thus helping us establish the precedent of If an nn annual observance ance of Take Greater Pains lains With Your Personal Appearance Week etc Exaggerations Ex Exaggerations Perhaps but these UI aie are no more ridiculous than thun some of tile the requests which governors governors gov gOY and other persons In authority receive for apPl approval ml of this that or the other movement mO This does not mean of course that all nil of the special observances of days and weeks are In the same category and that many of them are not held In worth worthy causes But the fact remains that our calendar Is becoming much cluttered d up uJ with so many days and weeks that if th the average American took time to observe all nil of or them he would mould nave have time for little else Here Is the list that lint Mr Jr Marion complied compiled which shows why there will he be weeks necks In 1028 and if It some of ot the tle day miners s and week designators have hu their ir way about it that number may he be greatly augmented b. b by the h time New Years Year's da day 19 1020 0 rolls around Listed d chronologically the weeks follow Collow January january National National Thrift week February February Boy Boy Scouts Scouts' week National Drama week eele Truth week Non March March None American A American Forest week Better American Sj ek k Better Detter Homes reek ek National Boys' Boys w w. w I lt b. Hez Promotion week Reindeer week weel National rational Negro 31 week National Garden Carden week eele MaY Clean May Clean week Up-week Up week Girls' Girls week International 1 Boys' Boys week National Music week J June Chamber June Chamber of ot Commerce week weck I July July None None August None August None S September September Constitution r Constitution week J October October Girl Girl Scout week Management week National Fire Pr Prevention week National Apple week National Picture week Pharmacy week Nove November November Better ber Better Speech wc week Book week American Education week Canned week Childrens Children's Book Dool week Veele Father and Son week War on T. T B. B nt at Christmas Time week December N December None ne Here Ure are some others with no special designation desIgnation designation tion as ae to the mouth month In which tb they y are to to be b observed A A week American Indian week A American Legion Lesion week Art rt week An Poster week Apple Growers' Growers Have An Another ther wee voe New Nei York state n D o Baseball week Better Home Lighting week Better Mailing week Veele Bundles for Near East week Better Farm Faim Equipment week eek Bread and Milk week C Community week Cancer week weel Christmas week Coin week Community Chest week Conservation I week Corn week Courtesy y week Cranberry week welk I Dairy we week Dental hygiene week weel Disarmament week I f n E B Efficiency week I V F P I Find Yourself week First Aid week weck Forest Pro week Forest Preservation week 4 t week G i i I Grandma week Garage Garase week wE-ek Good English i I week Good Health week Good roads week Go 10 tc i High School week Go to School by Parents week j i i II H week Home and Social week Honesty week weel Humane I i J jI j I I j ice week w ek Ontario International Peach week I Know Your CIt City week eek I L Law Enforcement week weel Library week Lighting week weel Local Hospital week Linoleum week M bl 1 Milk 1111 week Mother and Dau Daughter week r N National J Bicycle Icycle week Ni Nr Highway week week- National Laundry week National Managers' Managers Trad frad week National Narcotic education week National Song Sons week Nature Study week Naturalization week New England Cigar week Yeek o 0 Omaha Made Tire week weel Orange week Own Your Home week r P. P Parents Parents' week Patriotic week Pay Your Bills BUla week Pennsylvania et week k Physical Education week Poetry wee week beer Ie Pride In Appearance week Prune week week- n It Refrigerator wee week It Red Cross Roll noB Call week Rotary notary week S S. S Safety week Self Denial week School Exhibit week cele Safe Sate Investments week ek T Talk Oakland week Oakland Calif Call Temper ance week Thanksgiving week Tree Planting week V Virginia week Visual Education week W v Washington Lincoln Lincoln week Walls Walk sad and Bt U. I j W week k World C Court urt WC week k Y T. T M. M C. C A. A week I |