Show t Lights Beautify City The theory that beauty and practicability run counter to each other h hn l so n lone Iona existed that until a short time ago go the lle o ordinary places paces of ot business busi busl ness the ness ilie retail stores even In the greatest gr cities clUes of the c country were noted for their frug frugality in to the he employment em em- of ot those things Indicative of artistic nature or real effort to harmonize har bar monize the commercial equipment with an nn esthetic atmosphere Nowhere here has pas this been so noticeable as s In the n of ot proper proper lighting In show windows windows win win- I dows which has proved the tile most valuable valuably ably able of merchandising agents and which has given phen hen countless stores stoies an un an and Go Good d appeal ul to both men women store stoie window Illumination not only helps to stimulate business but Is a areal ar areal r real al credit to the community It gives It a wide-awake wide atmosphere that few few- titer other things cnn can accomplish |