Show a e I yS W Wl l t 1 iL ry j I r J LISTEN IN Radio amateurs all over the country country coun- coun try ry report out blown-out fuses as the result of attempting to duplicate General Squier's feat of plugging In Ina ina radio receiver on the electric light circuit The trouble is the time sets are not made to take such voltage General General General Gen Gen- eral Squier knew ne he was doIng dong do- do do Ing ng when he made the test and prepared for it Those who emulate e him are working under different t conditions and are likely to encounter encounter ter unpleasant results The experiment experiment expert ment Is not recommended In the ordinary set H 4 M B e Predictions that the sale of parts would fall fall- falloff off as the public took up f radio dIo and only complete sets sots t t t ed docs does not seem to fo be borne out t by the reports leports of dealers Appart entry the time broadcasting craze caused several regiments of the expert expert- mentally Inclined to join the amateur amateur ama ama- army p With Its characteristic promptness prompt prompt- ness American business has been quick to s seize ize on the time advantages offered of- of feied by radio broadcasting All AU over the country department stores are planning to erect stations If possible pos pos- sible t to aid them in the problems of and selling They rhey expect to beat the mail mall order man at his own game and gather in trade from the time smaller centers This means that small town merchant must reI rely more than ever over on his home town newspaper and put some pep into hi his public appeal p t R However quite apart from the retailers retailer's re retailers retailer's re- re point paint of view which must Inevitably be influenced largely by considerations of publicity quite as much as of business trade organizations organizations organ organ- are using or planning to use se the radio to disseminate mation in the time same manner as the CI Chicago cago Board of Trade is s now sending out crop reports to th the tho 3 farmers a p As a consequence there is now flow going out regularly a broadcast among members of the silk sUk trade givIng jiving quotations and other up to 10 the minute market information Several other lines Unes are using this method with more or less regularity And the time department of commerce is s assisting by broadcasting cabled information from abroad to those in- in interested as for Instance a report of or automobile trout from South I America merica to automobile manufacturers ers rs in the United States I |