| Show i GIVE GIVE YOUR CUR R FARM FARr A N NAME M I Some Some f farms farms are arc k known own t to thousand thousand and ands of people while others are arc hard Kard I ly known beyond th the conf confines ncE of or the I fence that encloses s them their them For For th thus this s difference there must be 01 a n nr i r reason ason I What is it it Every year year no no d doubt your our attention i is di directed to certain ta n I farms that are arc so so popular that they readily sell e l. l lall all all' the they p produce od while neighboring farms find it difficult to dispose of all their products Let us see if we we can name some some of or th the f factors fac fac- c- c I for th the difference tors tois responsible k 1 If Ii a a aa farm a 1 is isto to become popular and its its fruit soy ht ht after th there e m must st be be bes be's something s 1 distinctive about the pl place place cc As Y-Q Y think over ocr t the proposition proposition prop prop- you ou will probably agree that tha have ha im an the following reasons por rl 1 ant nt 4 r relation lation to to the the thc dis distinction il i a aan an i certain C t iri place attains 1 t 4 1 The farm farni has a n d definite amii and ami i distinctive name by which W it Is known 2 The owner is genial fair ah rind and square and welcomes p people to his his- place of business 3 3 Great care is taken to produce products of high quality that will give satisfaction to the purchaser 4 4 On that farm are to be found the kind and varieties of of products that people want The first point ma may not be the first firstin firstin firstin in importance but it is the one 1 wish to emphasize now and that most assuredly assuredly b given positive and anal active ac ac- tive tive attention jj on eve every farm A farm without without-a without ta a name is in about the same Bame deplorable condition as a mar mal without a a country It It is p rather pa par par- lr the thc cro crops and the ani mat nial l grOW grown brown upon t the farm farm are re given giyen n name name- me ret et th the form farm rm itself which pro produces produces duces the them l lacks lacks' such distinction It Itis Itis is in the same sante same category as the man who bu buys s a a car and then the cant can't use it because eca e the chi children dren h have ve complete e of it The more you think about abou i it the themore mo more e you convinced inS ing your our farm a name will be one of the best ways in the thc world of putting putting putting put put- ting it jt on the map Just the moment th that t ti i is is' is done you you instinctively take mo more p pride i e in in it it and you cant can't help hep i it In In Utah we we have a law w upon our statutes providing hat that m machinery chinery to regulate distinctive names for our f farms ims thus pr preventing ve ing the same name name name- being in J given iven given to to two f farms A AP P Pet yet et only very few farmers have availed availed avail avail- ed themselves of that opportunity a n f fact ci w which ich is exceedingly exceedingly e ce regretta regretta- bI ble But giving the farm a name lame and r registering g it t s not t s sufficient f ic ent That Thatis is surely a n start t t in the rig right t direction but it is is' only l a start The next thing thing is to let others other knoll about it One of the of-the the el elements rne ts' ts of of our suc eSs s wilf will willbe be h your your ur ability bint to io advertise your your place pla and its its prod products cl O One e of the time most effective ways way to do this thi es especially especially 1 if you o live along a n m much much- uch- uch traveled led highway will b be t to have Ve a neat yot prominent nent signboard UiL di played near hear or at it the ll 1 tc to your farm This si signboard 1 board should bea be bf carefully a ull and arid artistic prepared b by bya a person perSon and sh should ld bear benr th the mime name of r the thc farm a n-i n in inan an an attractive attractive tive i and and p pleasing g fashion fashjon is As part of thc tho signboard should be a space for a a for ci r s l sale sign si n and andone andone for fol one wanted Underneath ath these should be a neat printed list in in largel large ir l l letters of the prod products for forr sale and those things the owner w wants to buy from his neighbors He He will find his signboard a most effective advertising advertising advertis advertis- ing g medium J q I AU All too fre frequently fren we seen Beon crude h f shingle or board nailed to tree and t trying y ng to serve this important fun tion the thc information is sc scrawled l. l o on th this s shingle in a very po poor poor r hand and many marty times the thc words word are mis misspelled l ned making altogether avery a n avery very miserable showing J Even tho tim the th farm is not not located on n a an i important port highway it is surprising surp surprising sur p ising hoy how m much ch traffic there is or ot orthe the side roads cr over the country and the would still holdI hold the s same mc principle I good there No matt matter l' l where your yourI I farm arm is give it an appropriate name that fo for for- forthe the pass pass' l-a l and c display y name Irby erby It will astonish you how rapid rapidly ly and far that information spreads spread and h how w well known your farm becomes becomes becomes be be- comes a as 85 the result If It- has be been n a great pleasure tha thaI I h have vc noted the addition of man mans such sign signboards on Utah farms the th past f few w months Let L t the good work contin continue e. e It is one of the best w ways ys in iii the world to put your our ur farm farmon on th the thc m neap map p. p By By Dr Dl M. M L C. C Merril I |
