Show WHAT to EAT and WHY I l j au r eta M fr ate te rl Reducing Describes es the Perils of Unscientific Methods for or Losing Weight ei eiBy By C. C HOUSTON GOUDISS 6 East Street New York City MY Y RECENT discussion of reducing in these columns brought many letters indicating that the modern woman is fortunately weight conscious This is an encouraging encouraging encouraging aging sign For it shows that you are alert to the dangers of overweight which not only destroys beauty but may indirectly contribute to heart disease rr kidney disorders and diabetes which take their greatest toll from among the heavy heavyweights heavy weights eights k Guard Against Unscientific Reducing Methods Some of these letters caused me great concern however because they indicate that in spite of my warning against unscientific methods meth meth- methods I of weight reduction reduction reduction re re- m man many a n y I 3 women women still cling 3 s to the idea that there is some maglo mag- mag lo to in the various pills powders capsules capsules capsules cap cap- sules soaps salts and mechanical devices devices de de- vices that are sold at fancy prices and hold out alluring promises of speedy reducing without dieting or exercise It is bad enough that most of these fail to reduce For they may delay the day when the victim victim victim vic vic- tim of overweight will undertake a sound and scientific program of weight reduction that will wiIl d effectively effectively ice ice- take off weight weIght thus thus improving improving im im- im proving appearance benefiting health and increasing the chances of longevity But what is far more serious is that some of these preparations may endanger health or cause lifelong physical impair impair- ment Dangerous Drugs Drugging is particularly to be condemned and no one should attempt attempt at at- tempt to reduce by this method except under the advice and watchful eye of a physician There are many invalids today who would be happy and healthy if they had not attempted to take some reducing medicine without without with with- out consulting a physician One preparation that is still bought by foolish women women women-in in spite of repeated warnings against its use use may may even result in permanent permanent perma perma- nent blindness Almost equally objectionable are excessive purging which may leave you a wobbly wreck wreck- and fasting which is even more dangerous to women than men Dont Don't Diet Without Direction A carefully regulated diet will not only maintain normal weight but will banish overweight by forcing the body to burn its own own excess fat as fuel Having heard of this scientific principle many many women frantically and foolishly attempt to prescribe their own reducing reducing re re- re diets often with disastrous disastrous disastrous dis dis- dis- dis results There is always the possibility that one may omit calcium bear ing foods and thus impair the teeth or leave out foods rich in SEND FOR THIS FREE PRIMER OFFERED BY C. C HOUSTON GOUDISS Do you jOU want to know whereto where to find f ind the different vitamins Just write to C. C Houston Goudiss Goudis at it 6 East Street New York City for his new VIT VITAMIN UN PRIMER It Ie tells the facts that every homemaker needs to know about vitamins In simple chart form the functions of each vitamin vitamin vitamin vita vita- min are explained and there is isa isa isa a list of foods to guide you in supplying your family with adequate amounts of each of these necessary substances iron and copper and interfere with the formation of the hemoglobin hemoglobin hemoglobin globin or red pigment in the blood One of the most common and most serious errors is to omit all bread potatoes and cereals in the belief that carbohydrates are fattening fattening fattening fat foods Carbohydrates are required by the body in order to utilize the fats in the diet and when reducing they are also necessary necessary essary to burn up excess fatty tissue Just as fire cannot burn without air fat cannot be utilized in the body without the presence of starch or sugar When the diet contains insufficient carbohydrates carbohydrates carbohydrates drates fat burns incompletely resulting resulting resulting re re- in the dangerous acetone type of acidosis Counting Calories the Easy Way to Reduce The one safe sure and scientific scientific method of getting rid of surplus surplus surplus sur sur- plus weight and at the same time tune maintaining top op health health is is to consume consume consume con con- sume a diet that is balanced in every respect but to count your calories at every meal making certain that you consume fewer ewer calories each day than your body requires for its normal energy ex ex- I will gladly send to every reader read read- er of this newspaper a copy of my reducing bulletin This includes in- in includes includes in in- a chart showing chart showing the caloric value of all the commonly used foods plus foods plus a weeks week's sample reducing reducing re re- re menus By following this scientific plan for weight I Doilies Soon Done one In Jiffy Crochet I p II 11 I lJJ tl If rI C Ki K i T Tt Ir m i ri 1 jr i i r 1 g. g J i T l J I h l Ji 1 If f. f H 1 l m i l m mN N 1 Yf t I 1 v- v j J I f f p II I ti I a Jo 10 urz l Id I 11 J j i I wilts I I T o f lj f It 1 lj l II jl t Pattern 1669 You'll find yourself so fascinated ed by this jiffy crochet pattern that you'll turn these doilies out by the dozen in all three sizes Use heavy perle cotton or four strands of mercerized string to achieve that heavy richness that you usually find only in rare old lace Use as luncheon set or just justas as centerpieces Pattern 1669 contains contains con can directions for making these doilies illustrations of them and of all stitches used material requirements requirements requirements re re- re- re a photograph of a doily Send 15 cents in stamps or coins coins preferred for this pattern to The Sewing Circle Needlecraft Dept 82 Eighth Ave New York Please write your name address address address ad ad- dress and pattern number plainly tion you can easily lose Jose from one oneto oneto oneto to two pounds weekly A more rapid reduction is not advisable At that rate you can lose from six she to eight pounds in the course of a month twenty month twenty four pounds at atthe atthe atthe the end of three months That is isa isa a l lot of weight to lose and will Are You Yau tw You can REDUCE Safely Surely Comfortably Send Send or for This J Free Pu Bulletin Bulk Offered ty by C. C Houston Gaud l Goodin its l Readers of this arc invited to write to C. C Houston Goudiss at 6 East Street New York City for or his Reducing which shows how to reduce by 07 the safe and sane method of counting caloric Tit The Tm m it h t com complete ld with sob U h a II chart showing I tin Mu caloric value all 11 h the common commonly rommon Crud odds foods sad and J con ron a contains t arm nJ l sam sample m Is menus menu that you C can a asue n use sue as a taide p e to 10 comfortable rom and De healthful 1 l weight r reduction make a vast difference in your appearance and in the enthusiasm with which you greet your daily tasks k Tho The Film Stars' Stars Method This simple and scientific method method meth meth- od of controlling the weight is the theone theone theone one used by film stars in Holly Holly- wood It is essential that they keep slim and practically every important film player has a. a lause in her contract contract calling for a cancellation cancellation cancellation can can- if she permits her weight to increase beyond a certain point But at the same time tune film stars must safeguard their health for their work is the most strenuous of occupations k A Counting Calories Is Fun In Hollywood they make a game of counting calories You too will find it amusing as well well- as beneficial to health and looks And you will be rewarded by noting a drop in weight every time tune you step on the scales k kIf If Your Weight Is Normal Keep It If That Way It has been determined that the ideal weight weight that that is the weight that best promotes health and longevity longevity after after thirty is the normal normal normal nor nor- mal weight for ones one's height at the age of thirty If you are approximately thirty and your weight is normal you should send for my Calorie Chart Chartand Chartand Chartand and Reducing Bulletin and use it to help maintain your present weight If you are over thirty and overweight overweight over over- weight weight- you should not lose another another an an- other day before sending for the bulletin so that you can begin at once to regain your normal weight by the safe simple scientific and comfortable method of counting calories As the pounds disappear you will feel as though you had stepped out of or a prison of fat into a new world of physical freedom e 0 C. C. C Houston Goudiss 16 lOSS 1038 18 MN 1 IB E each ach W w Week to Consumers to Grocers GWEN GIVEN YOU CAN WIN 50 THIS WEEK if if you yon act QUICK Everybody can eater this simple r NEWS ITEM CONTEST 1st Prize 3rd Prize Print 1000 2nd 2500 S 5 Prizes Ea En Cub Cash Prizes Given Each Week Hero Aro the Rules Clip 1 X Clip tho most or comical Noire News Item from or magazine Complete 2 2 this sentence In 10 words or orless orless less THE ONE I 1 LIKE BEST ABOUT AID FLAVOR IB Is 3 3 Attach entry to wrapper from Co W pack paci- are of AID FLAVOR or facsimile Add 4 4 Add tho Namo and Address of Grocer you bought FLAVOR VOR 5 S Sign your Namo sad and Address plainly O o Mail Entry to JEL SERF SERT CO logo 3 S. S Central Park Avenue Chicago not later than Wednesday decision is final ENTER L 5 TODAY 1 I You May t I t winners win win- ners bo not notified by y y mall ForI For list of winners win I fore Dom write to tho b Chicago o. o Ill pl Haste vs Ys Speed Haste and rashness are storms and tempests breaking and wrecking business but nimbleness nimbleness nimbleness nimble- nimble ness is a n full fair wind blowing it with speed to haven hl Fuller Aisle Asle Suppose you knew that one aisle of one floor Hoar O of in m one store had everything you nc needed ded to purchase I 9 Worn oin an S Suppose on that aisle you could buy household household house house- hold necessities smart clothing thrilling gift gif gifts la lafor for bride graduate voyager I How much walk walk- Dreams ti ing nig that would save savel I How much time trouble and fretful shopping you would be spared That in effect is what advertisements in this paper can ean do for you They bring all rul the needs of your our daily life into review in one convenient con place Shop from your easy-chair easy with the advertisements Keep abreast o of bargains instead of chasing them thern Spend t time lime in ill your newspaper to save sate time time and and in money money in the stores |