Show r A Lift T Toward award Spring run 1 1438 a i 4 A 0 LEh- LEh j 4 n i h K 1 11 e j r rr rJ r f t k d j M J I 1 G GOOD frocks and md true are these currently exhibited by your fa favorite designers Sew Sew- Your Sew Your Theres There's an ultra-polished ultra model for informal evenings dancing and that sort of thing called the night Good frock Then theres there's the more loving home-loving Good morning number and to complete complete complete com com- comI I the trio a swell little a afternoon afternoon after after- ter- ter terI I noon frock for time tea goings Why not spend happy days ahead in these very f frocks All you need do you know is to Sew Sew Sew- Sew Your-Own Your Spring Frock The girl who has a flare for streamlining will see at once that I Ithe the frock at the left is meant for for her just her just for her She will make it of satin if she's thinking ahead to Spring of wool if her mind is ison ison ison on the present or near future She will puff the sleeves gently give i the girdle tie a fair but firm snug- snug up ging-up adjust the chic cowl neck and and shell she'll be something lovely i to look at Yes Milady this is the is-the the Good n night Good frock and if its it's the thelast thelast thelast last thing you do you must add it itin itin itin in your new wardrobe To Start the Day When you greet the little family with that bright and cheery Good I morning be sure your frock reI re- re I fleets an equally sweet note Sew Sew- Your Owns most assuring number number number num num- ber to this end is pictured above center With a copy or two in gay gingham or seersucker you'll I breeze through your days day's work I like nobody's business The shirtwaist shirtwaist shirtwaist shirt shirt- waist styling offers style and comfort comfort comfort com com- fort that make this your best bet for early seasons season's wear Go Gittin A Style And for a charming Good afternoon choose a fr frock ck with plenty on the personality person side Such is the new young model at the right Buttons in a line down the front tell you in so many dots and dashes that here you have go gittin i style for Spring 1938 Princess lines cared for fastidiously by a abelt abelt abelt I belt and a collar with much of what it takes these takes these are things that prompt Your Sew-Your-Own to put i PM p A An Account They Cherish As soon as a friendship is formed the parties to it open an account of favors and obligations Shrewd school teachers intuitively intuitively intuitively know which of their pupils are arc going to make the big hits in life Learn to do perfect work It is isone isone isone one of the surest ways of oC holding a job fob People who shout breathlessly and ceaselessly for somebody to todo todo todo do something often get the wrong thing done The first thorough American utilitarian ignored the beauty of Niagara falls and mourned over the water power going to waste There are experiences that are useful and others that leave a n adent adent dent in your character 1 I this frock in its First Fashion-First Review Review Re Re- view view for the Spring season season Make your version soon Milady That invitation to tea will find you unafraid unafraid unafraid un un- afraid and eager to go The Patterns Pattern 1410 is designed for sizes 12 to 20 30 to 38 bust Size 14 requires requires requires re re- quires 4 yards of inch 39 material material mate mate- rial rial plus s' s s a a of a yard contrast for trimming sash as pictured Pattern 1438 is designed for sizes 36 to 52 Size 38 requires 4 4 yards of inch 35 material Pattern 1211 is designed for sizes 12 to 20 30 30 to 40 bust Size 14 requires requires requires re re- re- re quires 3 yards of inch 35 35 materia material mate mate- t rial ria plus s 4 yard contrasting for collar and cuffs Send your order to The Sewing Circle Pattern Dept New Montgomery Ave San Francisco Calif Patterns 15 cents in coins each p e Bell Syndicate NU Service Advantage of Advertising VOU Y OU au will find the advertising merchant carrying the largest largest largest larg larg- est stock of merchandise maintaining maintaining main main- taming the most attractive store employing the most efficient efficient efficient ef ef- sales force and by spreading his overhead costs over the larger volume of business business busi busi- t ness attracted by advertising offering the lowest prices for quality merchandise In these ways advertising serves both merchant and consumer Still Coughing No matter how many medicines you have tried for your cough chest cold or bronchial irritation you can get relief now with Serious trouble may be brewing and you cannot afford to take a chance with any remedy less potent than which goes right to the seat scat of the trouble and aids nature na na- ture titre to soothe and heal the inflamed mucous membranes and to loosen and expel the laden germ-laden phlegm Even if other remedies have failed dont don't be discouraged try slon sion Your druggist is authorized to refund your jour money if you are ore not thoroughly satisfied with the benefits benefits benefits bene bene- fits obtained from the very first bottle is one word word not not two and it has no hyphen in it Ask for it plainly see that the name nameon nameon on the bottle is and and you'll get the genuine product the relief relle you want Adv Adva Advae e To G Get t Rid of Acid 1 i nd I nd Poisonous Waste Your kidneys help belp to k keep p you yon will well by constantly filtering waste matter from the blood Jf If your kidneys get et functionally disordered and fan fail to remove excess impurities 3 there may be bo poisoning of the whole system and wide body o d distress Burning scanty or too frequent uri urination url nit nation may be a warning of some Bomo kidney i or Dr bladder disturbance You may suffer nagging backache persistent headache Attacks of 01 dizziness s getting Betting up nl nights swelling puffin ess under the cye eyed fed fed weak nervous all played out In such lIuch cases cosca It is It better to rely on on a medicine that has hIlS won country wide acclaim than on something less favorably favorably favorably favor- favor ably known Use Doa Pills A multitude multitude multi multi- tude of 01 gra grateful people recommend Doan Ask Ak tour flour 0 T PIlL TI g The Housewife Ale Professor o of f Economy SHE'S not a PhD Ph.D. or an iiD She hasn't a diploma or a ca cap caE and gown Her research is la not done in tho the laboratory or the library As a matter of ol fact her findings are mado made usually ally ally- In tho the street car in tho the subway r in the suburban commuters commuter's tram train She Sho reads the advertisements in this paper with care and tion lion The They Y form her research data By means of them she m makes makos kos her purchases so BO that she well deserves tho the title of Research Professor of Economy She discovers item after item as tho years roll on combining f fing ing big high quality with v low that and all who make and keep It i is b clear to you at once you i ia a home have the tho samo opportunity With the het help helf of newspaper 1 advertising you too can graduate from om tho the school chool o 0 of indiscriminate buying into tho faculty of fastidious purchases ses I 11 |