Show tc r v DS 4 WAIT Edwin S S. S Friendly Chairman of the Bureau of Advertising A. A N. N P. P A. A and Business Manager of the New York Sun says Newspaper advertising performs performs performs per per- forms a a. great public service It shows people what to buy ouy for lor their comfort their convenience and their enjoyment It shows them where to buy safely and economically Newspaper advertising is one of the most trustworthy of human institutions because very few business business business bus bus- iness men will spend good money to advertise merchandise that disappoints disappoints disappoints dis dis- dis- dis appoints customers Thus misrepresentation misrepresentation misrepresentation in advertising does not pay The merchants and the manufacturers manufacturers manufacturers manu manu- who are prosperous to today today today to- to day are arc invariably those who back backup backup backup up their advertising with local service service service ser ser- vice and honest values Advertising is not a tax on the public although some people keep insisting that it Is Nobody in advertising advertising advertising ad ad- particular pays the nations nation's bill Advertising done by a merchant merchant mer mer- chant is the cheapest salesmanship salesmanship salesmanship salesman salesman- ship he can use It brings customers custom custom- ers by hundreds or thousands to his store so that he sells his goods goodsin in great volume and gives his patrons patrons patrons pa pa- the benefit of prices based on large lame purchases The manufacturer uses advertising advertising advertising adver adver- as a mass salesman and the greater reater the size of his business the lower the price to the con con- sumer Do you remember when people paid for an automobile that was not nearly as good as the 1000 car of today Advertising sold cars to the millions and and because because because be be- cause of the great demand car makers cut the price while they added to the quality |