Show WOULD ALTER OUR FINANCIAL HABITS By ROME C C. C STEPHENSON Form Former r Pr President sd American Aiea Bankers A 11 Association liE most constructive action that T THE can be taken toward bringing about greater stability In our busIness business busi busI- ness life is the development of ot ofa ota a more balanced balanced bal bal- bal bal- j attitude In the minds of all of our people In regard regard re re- re- re cF gard to tot the h e k right relationship relation relation- ship between saving and spending There Is more practical R. R C. C STEPHENSON STEPHENSON workable economics economics eco In the tha sentence Save during prosperity to so as to be able to spend during depression depression depression de de- de- de than in a whole library full of charts and tables and books bookson on political economy I do not believe it Is an Impracticable dream to bring about an era of more intelligent saving and spending on the part of our people It Is not impossible to change the habits of the population It has been done in many lines The habits of our people have been improved and the health of at the nation promoted In many ways by consistent programs programs pro pro- grams of ot advertising and education that have havo brought about better hygienic hy understanding and practices The medical profession has virtually virtually vir vir- banished the scourge of ot some diseases by persistent intelligent campaigns of ot preventive sanitary measures and Inoculations requiring require ing big new understandings new habits among many millions of ot our people Also a largo large part o. o o this evolution of public health improvement has I naturally developed through the i In In- advertising 01 ot many products proa- proa that have to do with bodily bodil care I refer to the manufacturers and distributors ot of such things as asmore asmore asmore more healthful shoes more effective toothbrushes food products with more wholesome values of nutrition and countless other practical Ideas that have become commonplaces of our dally daily business life and and that have haye become a part too of or the very texture of ot the personal habits and health of great masses of ot our people If It has been good advertising and good business for so many of ot our national producers to spend mil miI lions Hons of ot dollars thus to inculcate new ne' habits of ot personal hygiene and nd per personal personal Bonal care Is it not good business and good advertising for our bankIng bank bank- Ing interests to lay similar stress stress' during the tile next period of prosperity upon better financial habits and customs cus cus- toms tome of our l peoples people ople Bankers Dankers above all are Interested In stable wholesome business They have ve much to gain by a ft state of sound financial health among tho the people and most to lose by epidemics ics lea of economic maladies such as OB have swept the country during the fat two years ears |