Show I 1 E huehl PRESS tho the local paper a most useful agency or on tho the parm farm to tho press pre pulpit and school a trinity of influence that mut must be utilized Utilize dl in n building abric agric agriculture alture by peter radford lecturer nation al farmers vion union A broad campaign campa agn of publicity on tho the subject of rural life la is needed in this state today bobring to bring the problems of the farmers to the foretk forefront out the city problems are arc blazoned upon the front pages of the metio metropolitan politan dallies arid and echoed ta fia tile the country prose press but the troubles 0 the farmers are ara seldom told except by those who seek to profit by the story and the glitter of the package ob the substance Aoe arching investigation vesti gation into the needs of the farmers will reveal many inherent berent ItA do da fecto idour in our economic system that can bo be easily remedied when properly understood der stood and illuminated by the pow er of the press the rural press presa the pulpit and tho the school are ft a trinity of powerful influences I 1 fluen ces that the farmer must utilize to their fullest capacity before he can occupy a commanding position in public affairs these gigantic agencies are organized in every rural community and only await tho the patronage and cooperation of the farmers to fully do celop their heir energy and usefulness they are local forces working for the best interests of 0 their respective communities their work Is to build and their object Is to serve they prosper only through the development and prosperity prosper liy of odthe the community every farmer la in this state should subscribe for the local paper as well as aa farm periodicals and such other publications as aa he may find and profitable but he should by all means subscribe for life his local paper and no homo home should be without it the local paper to is part of odthe the community life and tho the editor understands the farmers prow lems lema it Is the local pr press can that will a tudy study the local problems and through its columns deal with subjects of most vital importance to local alto tt ot the community A noble task talk in too many instances the country papers mimic the city press by div las ing prominence to scandals accidents ind and political agitation the now rural civilization has ban placed upon alio rural ral prose renewed responsibilities and enlarged possibilities for useful noes ness it cannot perform it its s mission to agriculture by recording the 6 trail it ties tho the mishaps and nordt nato 6 iun am bitrous of humanity or by fillin gits its columns with tho echoes of the gle a of busy streets orby or by ench enchanting ahting stories of alt city life which lure our children from the farm it as a higher find nobler tux task too often tho pages of the city dailies bristle with the struggle scrugg to of 0 ambitious don I 1 in thel their r wild lust tor for power and many times the flames of pers personal oual conflict sear tho tender buds of new civilization and illuminate the pathway to destruction the rural 1 Is the governing power 0 public senti mont ment and mast hold steadfast to principle and keep deop the ship of state in the roadstead of progress the tural rural press can best servo the inter eats of 0 tho the farmers by applying its energies to the solution of problems lemit affecting tho the local community it must stem the mighty life cucut current that is moving from the farm farin to the cities al sleeping weepIng before it a thousand boys and girls per day it has to deal with the fundamental problems or 0 civilization at their fountain head its mission la Is to direct growth teach cf e fl clency elency and mold tho intellectual life tot of the country placing before tho the pub lie ila the dally daily problems of the farmers and giving first ars attention to the le leg Islat Isla lve tive operative cooperative co educational and social bodal needs odthe of th agricultural classes within its respective community the power of advertising th the 0 influence of adver advertising tsing la Is clearly visible in the homand and habits of the tha tairo erB and tho advertising columns of the press presa are making their imprint upon the lives of our people the farmer possesses the things that are best ad advertised verti sed the farmer barmer Is entitled to the tha advantages end deserves all the lux atles oi of life wo need ned more mor eart art science and useful fact on it of the farms aud many homos homes and farms are ara well balanced balanc edin in this respect abut tho tha advertiser can cah render a sery tee tho tha advAnt advantages agos b modern equipment throughout tho the columns of the rural prose |