Show early buying Js not best JB e s t policy oa 01 ICY new york Tork Tho trade which means the vast multitude of people engaged in the making and selling belling ot of up op parel has at list last sounded a warning to those who buy too tar far of 0 tho the seasons advises a well known fashion correspondent tho the public has haa deplored tills this condition it has been well known for several seasons that the average woman lid did not care to buy a straw lint hat in february and a velvet lint hat lu in july or to have till all her autumn clothes clothe otTe offered reI to her the first of september with tho the assurance that they were the fashions fashion 1 that would rule throughout the w winter inter she has been often betrayed nn and d that tbt betrayal hadnot soothed her irritation against those who sold her ter the clothes it to Is the fact also that the trade in turn has found itself caught in a not net that tangled and involved it and compelled each individual to struggle for success in a manner contrary to tho the dictates ot of reason and sobriety through this web of circumstances everyone has como come to a feeling that something must bo be done in the creation of new fashions long before tile tho season for which they are to bo be worn and that tho the public must follow the lines laid down by the trado trade competitors right hero here lies iles the extraordinary gamble to women in buying clothes early in tile the season right here lies lie one of the greatest sources of money wastage thousands of women who have no way of knowing what tho the fash fashions lons will ile bo as the season advances buy what Is said to be new as the season demands a change what they buy in september hns probably been bought by tho the shop la in june to keep up with tho the rising tide of forehandedness tile the manufacturers make the clothes earlier and earlier and the readi to wear shops and department part ment stores as a rule buy these clothes as early as the manufacturers make them and get them out at tile the very moment there la Is a slight demand for them what happens in october and tn in april the real ren fashions come out for each season hundreds of women nay thousands are faced with the fact that they have lave bought gowns or wraps or hats that are not in keeping beeping with the new clothes they have bought clothes arranged six months before the authentic exhibitions of new and seasonable apparel what happens next the woman who can possibly scrape up enough money to buy n new outfit does so and she also spends extra money on a seamstress or little dressmaker to have her other clothes remodeled therefore she spends twice her allowance on an clothes cloth ca panic has produced careless buying many of the traders in apparel realize that panic and a form of commercial hysteria have lave resulted in a large amount of early buying which Is not fair either to the individual or to corn commerce every shopper has shared tile the I 1 I 1 j one of the new checked suits which paris houses send to america it Is i made with narrow short skirt and belted coal the tall silk beaver hat has a double crown band of black velvet velvel sama eam experience experienc 4 this last year of being told that it Is wise to buy tit at once the articles need I because they might not be obtainable nt at a later inter day this has resulted in a certain mens anro re of hoarding which th alie le government does not allow PU a food it 11 lim already resulted in severe waste of individual money women feeling the press ot of tills this panic have gotten clothes lu ili advance of tho the season benson and they now find that thero there tire aro just na as many to bo be lint biad us Is six months ag ngo 0 o and that hat tho the shape and texture have hae ch it would bo be ti it fur far wiser method 0 of spending ding ones money to buy bay n little nt at tho the necessary time representing the best thero there la is nt at that moment there will always bo be material ac 6 some como kind even it if the world Is reduced to whole parmenus par ments of sown siwu fig fit tat d I 1 I 1 this suit Is of striped velours veloura with short skirt and belted coat notice that the french woman has taken to wearing mannish negligee laco shirts of white silk ellk with four ln in hand UN tim adopted from uniforms of american war workers sailor hat of white felt banded with black satin leaves there is no reason why any ono one woman should wish herself out of the th picture lot let lier go along with tho the momentum of tho the hour and buy sad aud wear garments of 0 fig leaves the public Is beginning to see tho the wisdom of buying a small email amount tit lit the moment it Is needed it should bo preached in every possible form of 0 propaganda that this Is the wise way to live during war time rest as assured suret that it if tile the public buys up nil all the stock of one thing from a store that store will bo be replenished the moment its supply Is exhausted OS of course there are women who always demand quality they prefer to have a badly cut gown mado made in a past fashion it if they are sure that every thread Is silk orwoll or wool as the case may be but the majority of women are ara not inclined toward accepting that system of dress therefore lot let us its start out in a new measure of reform as soon as this month it I 1 over and face september with po no ilca idea of rushing into shops and buying everything that Is offered because it Is labeled new maybe it la Is and maybe it but a feeling of 0 panic among buyers that now Is tho only chance to get enough clothes to carry one through the winter results in ili the very thing that tho the government most to see avoided reckless rech less spending of money so go buy bay shrewdly and not for boarding if there la Is to be economy in clothes let it begin this week it is nt at dila time between the seasons that a woman can tako take thought of her wardrobe and twist and turn it according accord log to prevailing fashion in a it a way that hat will servo serve her until styles ore are more settled then when she has to buy much sto ste will 1 I buy wisely and well help in remodeling clothes Clo hero are some prophecies that hut mily may help you to lie be economical and wa alao one of them sounds like the lid to an injured wardrobe it comes direct 11 front from paris ta I 1 Is that checks stripes and bocks pocks blocks tire are widely worn in whole i hole suits and parts of suits can you imagine tiny any piece of newe more gratefully received than that which gives a woman a chance to auka rd ike a new coat to an old burt or tho other way 6 around there are colored stripes on a white background rondo made of heavy woolen ina material and bul t into 4 skirt to be worn with any slip on cuirass or short jacket of colored cloth or velvet skirts are narrow As the he government will allow she bhones es to bo be 8 inched from the ground tho the skirts need not be lengthened for the present they remain moderately short abort what tho near future will bring out no one can say bar copyright 1918 by abe he mcclur mcclum afe kap PP per par syndicate |