Show UNCLE SAM TARES KEEN IN ran 1917 APPLE CH ap our big fruit harvest must bo be used to help save wheat and meat for allies FOOD administration PLANS consumer campaign throughout the land to aid in home consumption during autumn winter and spring of next year uncle slim sam takes the keenest interest lit in this years apple lle crop tor for the lie fruit must li be used to help save wheat client nud and meats for our allies 1 the liu food administration Is planning a consumer tinier campaign of publicity throughout the country tills this years apple crop calls for intelligent tell igent handling latest government ba eminent anent reports indicate it crop of about bushels that Is a little below normal good prices are assured for till nil honestly packed first quality apples and also tor for honestly packed selected second grades which lil cli government experts say can call be put into storage when tire crop Is big it does not pity pay to store second grades but this year eai despite the fact that wo we cannot still ship our usual barrels of apples abroad because shipping space Is precious we should bo be able to get fair prices for all good apples at home careless packing of poor fruit lias has always bun been out one of 0 tile chief causes of market instability and unsatisfactory factory lir prices lites to alio growers this year sear the whole apple appl industry Is cooperating to remove this market handicap there lids never bun been an air apple year such as tills one Is going to be growers I rowers have never been able to get together and engage it and rid finance innace it notional educational campaign among consumers to increase apple consumption this year tho lie situation makes it necessary lor bior the united states government through tile food administration to conduct a consumers campaign of publicity on behalf of the tipple apple tills this campaign will begin while tho the crop ls Is being suit to barket and will probably continue until the last list tipple Is eaten up late next spring so the lie gro grower has three luce great incentives for grading packing find and storing hiis tiis crop with ms especial care 1 it Is a good crop and calls for care 2 the government will encourage in courage apple outing eating and apple storage ind and will discourage speculation that raises the price abnormally 3 we must filst cat up at home more than two million barrels of apples which would ordinarily b be exported to get the best of the 1 crop to the market in prime pi line condition it must bo be picked carefully at the time of maturity and promptly cooled in temporary storage and then skillfully graded and packed second grado grade fruit should not go into barrels or boxes it if it cannot be marketed in bulk in near by consuming centers I 1 then it should be worked up tip into byproducts along with alie culls there has been a gratifying improvement pro in apple marketing the alic past two or three tareo years western apples are boxed to strictly honest standards stand aids by tho great operative cooperative co growers or in washington oregon california idaho and colorado Color tilo the eastern barrel tipple apple lias hits also been wonderfully improved Impi oved in now york tind and other oilier states because apples are honestly packed and give the best possible value for the lie money there Is an increase lit in atie the consumer demand retail merchants who were formerly forme aly almost afraid to buy apples in barrels bari els because they were not sure of getting market marketable ablo values tor for their money tire now buying freely and in conn deuce dence this good work makes it possible for the government to go further and encourage the tise ise of apples as a wartime war time food measure because the bulk of the crop will ile bo picked by volunteer workers it alila year and put into common storage tho the grower can ind find tinie time to grade and pact pack there will be an opportunity to give closer personal attention 1 on to the grading and packing than might 1 be e it the e case tf if the arop crop were handled us its in pence peace unies times for the grower vilio desires instructions in apple vac packing kIng lite hie department of agriculture nt at has information lit in bulletin form these bulletins can be secured free by writing to the deportment department growers will do well to obtain it few pies for their pickers and pr puckers ickers |