| OCR Text |
Show Specialists Tell Value ef Industry to Community "Convince a tourist family to spend another night in your community and you will have gained an average of $35." This was the statement of Asst. Professor Lawrence E. Royer of the Institute for the Study of Outdoor Recreation Recre-ation and Tourism, a department depart-ment of Utah State University Univer-sity at Logan. Tourism Specialist Royer was in Moab last Thursday to conduct the annual Tourism Tour-ism Clinic in behalf of lo-can lo-can business personnel. With him was Richard Boyce, recreation rec-reation specialist for USU's Extension Service. The agenda Thursday evening ev-ening included films and video tapes of ways to promote pro-mote tourism in the community com-munity and in the State. .The appeal was made to service station attendants, motel clerks and maids, and restaurant personnel tht ones who come into the most direct contact with the tourists. "You are the ambassadors ambassa-dors for our state and this community," Mr. Royer stated sta-ted as he talked with the personnel of local Moab businesses. bus-inesses. "How well you serve the tourists will determine de-termine how long they will stay in Moab," he added. Royer and the film both emphasized the necessity of these contact personnel being be-ing informed as to what there is to visit in and near this community. Friendliness Friendli-ness and accurate, adequate information means more money flowing into your community, Royer said. Our goal is to make Utah a tourist-destination state and not a pass-through state How well this is achieved again goes back to those personnel who meet the tourists directly, Mr. Royer said. "Know some of the loop and spur roads," the USU film emphasized. "It is a known fact that tourists will take side trips even on dirt roads if they are told about certain features." And this delays them perhaps an afternoon af-ternoon in your community and may even yield a night's stay." Mr. Royer also referred to tourism research conducted last summer by Mr. Perry Brown of the Institute for the Study of Outdoor Recreation Recre-ation and Tourism. This study contains several details de-tails pertinent to Moab's promotional aims. |
