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Show Tourist Traffic Ms'ccs up the Bulk Of Trove! Through Southeast Utah 83 per cent of travelers to Utah arc tourists. This is one of the findings of a study conduetrd by Perry Per-ry Brown cf the Institute for the Study of Outdoor Recreation Recrea-tion and Tourism, a department depart-ment of Utah State University Univer-sity at Logan. The following report and statistics were furnished by Mr. Lawrence Roger. Assstant Professor, who is in charge of the annual an-nual tourism clinics held in various Realities in the sta'.'? and who was two weeks ago in Moab. The Utah Travel Council i sponsored the study which was conducted last summer throughout the state. During Dur-ing the three months study tourists wore stopped as they entered Utah on 18 paved pav-ed highways of the state. The study defined "trav-lers-' as being botli tourists and commercial visitors, with 88 per cent of the travelers trav-elers last summer found ,'o be tourists. When tourists were stopped stop-ped it was preceding any purchase they might have made in the state. The U.S.U. study team noted five items about the tourist party including (1.) Origin by state and town: (2.) Previous Pre-vious visits to Utah; (3.) Size of party; (4) Type of vehicle and (5.) Income level lev-el of party. The party was then handed hand-ed a large postcard diary that was to be mailed back to U.S.U. The exact time that the party entered Utah and left Utah were also itms requested on the diarv. Through extensive crosschecking cross-checking the study team found that the tourist who mailed back diaries were i preservative of the tourists tour-ists who entered Utah. The tourist was also asked ask-ed to indicate how he made purchases in Utah by the (1) date of purchase (2) amount (3) type (4) town. The tourist recorded his purchases as he made them and some returned diaries even included grocery lists. The findings based on t!i2 1968 summer travel were as follows: Tourists stayed an average of 1.5 days in the state. 22 per cent stayed less than one night, 49 per cent stayed on 3 night, and 29 per cent staved stav-ed two or more nights. Cf th: type of vehicles classified by the study 81 p-.-r cent were cars, 1J per com car and trailer; seven per cent pickup camper; and two per cent other types of motor vehicles. The average party size last summer was 3.4 persons. 70 percent of the tourists had visited Utah before. Divided as to point of origin, ori-gin, 23 per cent of the toru-ists toru-ists were from the Mountain States; 29 per cent from California; 15 por cent from the Great Lakes Stales; Id per cent from Great Plains-Corn Plains-Corn Belt States; 12 per cer.t from the Atlantic Coast States; Sta-tes; and five per cent from the Pacific Northwest states. L'tah's highest traveled tourist highway last summer was U. S. 91 "(I 15) through St. Goorge carrying 19 per cent. In descending order, 14 per cent of the tourists entered en-tered the state from Wyoming Wyom-ing on I 80: 13 per cent on U. S. 40 at Wendover; 8 per cent on U. S. 6-50 at Cisco; 6 per cent on both U. S. 31 (I 8;) at Snowvilio and en U.S. 89 at Bear Lake; 5 per cent on U. S 40 at Yerns! and the same on U. S. ) from Page: 4 percent on U. S. S9A at Kanab: 2 por cent on Utah 43 at Manila. 2 per cent on U. S. 1G0. and 2 per cent on Utah 47. The length of stay for summer tourists varied according ac-cording to vehicle type. Of those traveling by car 02 per cent stayed less than 24 hr". by car and trailer 33 per cent stayed less than 2! hours: pickup camper II.) per cent staved less than 21 hours: other types of vehicles vehic-les 5.) per cent stayed less than 24 hours. Those tourists equipped with car and trailer showed the greatest percentage of staying more than one dav with pickup camper tourists coming next. Income levels of tourists were also ascertained by tlv: study. 30 per cent of the tourists had incomes ranging rang-ing from $10,101) to $15,000; 34 per cent from $5000 to 10, 00; 23 per cent over $15,000; and seven per cent less than $5,000. Most important for the economy of the state and of Moab is the amount which the tourists spent while vacationing. va-cationing. Each visiting party left an average ot $10.81 in the stale with' $27.21 being the average expenditure expendi-ture )vr day for each party. Of those tourists who did net spend one night in Utah tin; average expenditure in jis state was $11.20 tier party. For parties staying one or more niiihts the aver-iue expenditure ex-penditure per nartv was tabulated tab-ulated at $13.92. |
