Show New Neu Effort Effort- Scheduled to Improve Tourist Travel Between St States State tes A strengthened effort to improve state Jn-state st n-st te cooperation cooperation cooperation tion in travel development will be made within coming com com- com coming h ing lg months ding according to Ito the Utah Travel Councils Council's new new director Gerrald J. J appointed appointed appointed ap ap- ap- ap pointed last week by the seven-man seven travel council said sald the states state's advertising and publicity programs may attract more tourists tourist'S to Utah Utah U U- tah tab but lack of ot grass grassroots grassroots grassroots roots cooperation will make all efforts in vain In the months ahead I would like to see the travel tra tra- travel vel council more deeply in in- In cooperative travel travel travel tra tra- vel development on the regional regional regional re re- re- re gional county and community community community com com- level Mr explained Calling such Involvement a key phase of 01 the whole program the director reported reported reported re re- re- re ported there is much we can do to aid our Utah areas areas ar ar- ar to achieve their full potential po po- po- po as travel destinations destinations destina destina- and stopping points Visitors must find pleasant attractive facilities and must be treated with genuine genuine genuine gen gen- hospitality hospitality's s when ten they arrive in Utah or all our work is for nothing At the same time her was named director of ot the state agency the council council council coun coun- cil named Milt Jolley sec sec- manager of ot the Cedar Cedar Cedar Ce Ce- dar City Chamber of Commerce Com Corn merce and lInd assistant director dir ector to strengthen the councils council's ties with the travel travel tra tra- vel Industry the state r who became acting director last October after resignation of ot Emanuel Emanuel Eman Eman- uel A. A Floor said Jolley has many years of ot expel experience in travel development at atthe atthe atthe the local level and is a familiar face throughout the state stute He Ile will join the Utah utan Travel Council early carly next year In Tn the same direction tion the council r recently released released ed cod a Community Travel Trave Development Handbook for tor use by regions counties counties counties coun coun- ties and communities The I how to boo book col containing ideas and pr procedures ures for tor travel development com come I piled puett from programs In use Win was Issued to city and county county co officials chamber ot of and 1 news new media a Ja aund the ho state pointed to the councils council's comprehensive program for travel promotion promotion promo- promo tion ion and development during during dur- dur ing ng the past 18 16 months I adding that the program has been adopted as a a amod mod model I el cl for similar activities b by other states A gubernatorial candidate candid candid- ate in Colorado- Colorado a state long ong looked to by Utahn for or promotional leadership recently was quoted In a Salt Lake City newspaper as having said Utah Is a striking example of what could be done with money Imagination and dyn dynamic mic leadership re re- re- re call tailed d. d i As As' As a result remit the new director director director dir dir- ector said he plans no major major major ma ma- jor changes for changes change's sake In the council program program pro pro- i gram in the Imm Immediate ate fu fu- ture said advertising adver- adver publicity literature mail inq inquiry and other programs programs pro pro- g grams a are welt well organized and arid andare are operating smoothly y yand and efficiently Utah's travel Industry will face many tin tin in the years Immediately t ahead head he said he-said said chiefly sol soh solutions to the problems posed Iby ley the completion o of Interstate interstate interstate Inter inter- state highways I If Utah is not to be e by by- i passed by y travelers hurrying hurrying hurry hurry- ing ng on the interstate highways high high- ways Vay to other states we we must devise ways of luring these hese travelers to the he wry y outstanding attractions we have to offer explained q t said Utah j so 0 will ill see new touriS tourist fi faar- faar rk r- r k ts opening il during rip f the next few years with the initiation of th th north north- iw southeast west st airline routes routes routes rou- rou rou rou- tes now under consideration tion I Such routes will mean II millions of potential new new travelers travelers' must be reached and influenced to come to Utah he said But withe with e each ch year year Ut Utah will be lac lacIng lacing Ing competition from other states and foreign fOreign foreign fore fOre- ign countries countries all all of whom are pare seeking the tourist dol dol- lar |