Show State Slate Tourist T Promotion Outlined Here by hy Aide Members of the Moab Chamber of Commerce met at ata ata ata a luncheon meeting Tuesday with Jerry assistant assistant assist assist- assistant ant director of the Utah TourIst Tourist Tour Tour- 1st and Publicity Council who wh explained the states state's new approach approach ap ap- approach to tourism promotion Mr newly appointed appointed ap ap- ap pointed to the position with the state agency showed b by byuse byuse use of a slide sUde projection and talk how state monies are going to be expended in the coming few years In an at attempt attempt at at- tempt to bring more visitors to Utah I Our aim Is b to get more tourists here encourage them to stay longer and spend more money with us he stat stat- I ed Mr Is making a tour of all out out lying areas of Utah explaining the new newstate newstate newstate state program Basis for the increased pro promotional motional effort on a state le level levet le le- vel vet Is the greatly Increased budget of the Tourist and Publicity Council Under a budget limit of durIng during during dur dur- ing the past two years the newly organized council staff stall Is making plans to spend during the coming following an increased ed appropriation by the last State Legislature ture Advertising campaigns have started in newspapers magazines magazines magazines mag mag- radio and television Instates in instates instates states surrounding Utah and anda andR a R series of billboards have I been ordered near major road junctions leading to the State Based on the theme Visit the Different World of Utah the new campaign attempts to promote Utah travel on a year-around year basis from National National National Na Na- Park tours in the Spring and Summer though Fall color tours and ski resorts resorts resorts re re- re- re sorts promotion in the Falland Fall Falland Falland and Winter Coming next year Mr Pul Pul- said sald was a point promotion promotion pro pro- promotion motion of historic anniversaries cries aries in Utah He stated that next year would mark the anniversary of the driving driving driving ing of the Golden Spike in northern Utah connecting transcontinental railroads and the anniversary of Major John Wesley Powells Powell's first exploration of the Green and Colorado rivers A good deal o oH promotional effort will go Into these two anniversaries anniversaries anni anni- he said In addition to the advertising advertising advertising adver adver- promotions Mr pher mentioned the possibility of building information centers centers centers cen cen- on all major road entrances entrances entrances en en- trances to the St State te He s said that under the Federal governments government's gov gov- governments government's poverty program it was going to be possible to build the centers and staff them with elderly people fa la- familiar with the areas near the entrances to Utah and do doit doit doit it almost entirely with federal federal federal fed- fed eral money The Tourist and Publicity Council staff is Js working now to get the program program pro pro- gram underway so the cenI centers centers cen cen- can be operational by I next Spring |