Show Tourism Investment Profit Odds i Can Produce Amazing Results If It you yo could Invest 1000 today and get back in tn one year would would you do doit doit it These are the amazing odds of profit on tou tourism Investments investments Invest invest- ments as compiled complied by the Utah Visitors Bureau Committee Committee Com Corn after a statistical study of nine western states Of ot the nine states Arizona Arizona Ari ArI- zona Colorado Idaho Montana Mon Montana tana Nevada New Mexico Oregon Utah and Wyoming Arizona and Colorado top the list for lor expenditures to promote promote pro pro- promote mote tourism In return for lor their output in an eight year eight year period Arizona has received a return of 2186 to one on the investment Colorado spent over 1 million mil mU- million lion on tourist promotion during durIng durIng dur dur- ing the same period with a return of 2121 to one Twenty four tourists a day will benefit a community as much as a factory with an I annual payroll of says nays the US U.S. Chamber of 01 Commerce New Mexico's governor Jack M M. M Campbell says TourIsm Tourism Tour ism bm is the most lucrative immediate immediate im im- mediate economic impact we weI can get from state promotional promotion promotion- I al efforts I All this is fine line except Utah is not getting her share In 1962 Utah ranked seventh among the nine state survey in tourist promotion expend tures seventh in receipt receipts from tourism sixth in averI average average aver aver- I age ge number of days day's per tourist tourist tourist tour tour- stay second in average expenditure per person per day eighth in average annual employment in hotels and other lodgings sixth in over over- night Visits to national park par service areas and arid second in of recreational visits to national forest Yet Utah ranks first in number of 01 national parks second In number of national monuments and fourth in number of national forests Utah last year ranked in the nation for tourism promotion pro promotion I motion expenditures and compared compared com coma pared with the national average average average aver aver- age increase in tourism from 1952 to 1962 at 1118 per cent I Utah increased tourist visits only per cent And the state still received a n return of 1041 to one on the dollars they did spend to promote tourism With the wealth of tourist attractions in and around Moab including National Park one of the biggest biggest big big- gest tourist potentials in fn the nation residents can move up to the big league in the quest for lor tourist capitol IF the odds of 1000 to one are arc inviting enough for a gamble |