Show The Power of Publicity There are narrow-minded narrow individuals who claim that th the cost of oi publicity is not a le legitimate expense e of public service corporations Publicity which encourages the widest use of an article Is the most potent Influence to reduce the expense e of that article to the consuming public Without publicity the demand for an article article ar ar- Ucle is small and the cost of at production is high With proper publicity the demand for an article article- becomes universal and the cost of production drops to a minimum That is why Americans enjoy the best public utility services in the world utility companies are consistent users of advertising space They have acquainted the people with every phase of their business business busi busi- ness and shown them the advantages of using electricity gas gns the telephone and street railway service Their success Isan is isan isan an outstanding example of the fact that advertising does pay when applied to an article of service service- and merit |