Show Substantial Reduction In International Trucks Price Says Dealer Jay Nelson Jay Nielson of Nielson of Mon Won local International motor mot motor or truck dealer has Just returned from a meeting at the International Donal Harvester Company's Salt SaIt t Lake district offices at rat which the Company announced a oa substantial II Ual reduction in n the retail Mall prices of its new R-Lin R light medium and light light heavy heavY duty truck models j I The price seduction reductions according accor ding to N Nellson Neilson cover the Company's Company's Com pany's R 1160 and model ISO series ranging rang rang- ing from its smallest pickup trucks through those of ot the pound nd capacity The downward price adjust adjust- ments range from 35 on the theR R R series to on the R pickup models They range from a minimum of 87 to a maximum of o on former fornier list prices Th The overall p price reduction In these thes weight categories cate sate genies gories amounts to about 67 per pert perI t I Turn to page 3 International Trucks Trucks- From Page 8 cent In a stat statement men t accompanying the price reduction announcement announcement announce announce- ment John L. L McCaffrey the company's president said Since the end of World War II we have centered centered-an increasIng Ing share of our engineering and production efforts on the job of building the kind of high performance performance per per- high efficiency vehicles vehicles ve ve- which this market de de- de- de mands We have been increasIng increasing ing our share of participation In Inthe Inthe inthe the light through heavy light duty truck markets In 1953 but we still want moreIn moreIn moreIn more In appraising our Jur truck manufacturing manufacturing man man- operations for lor the remainder re re- of this year and even farther Into the future our con n led us to the natural nat ural economic advantages for our customers and our truck plant to be he trainee gained from possible price reductions n nl ni tho those p categories of trucks We to take the bold step tep ol of planning increased production at our Springfield Ohio plant and other Harvester plants where these lighter trucks and components are built This will have the beneficial effect of helping our customers with a 3 better price on a better quality truck and our with better employment opp T ir- ir McCaffrey pointed out that Harvester had long been the nations nations nations na na- na- na number one producer of Jf heavy duty motor trucks Harvester Harvester Har Har- Harvester vester presently ranks third inthe In Inthe inthe the sale of all categories of ol motor trucks in n the United States |