Show lets let's k keep ep rolling ahead The ruck nick that rolled down the alley to deliver newsprint news flows print used In this issue rode rodl on tires consumed gasoline gaso line Unc and was otherwise equipped for Its job because of one thing mass production Its tires came from an enormous factory its gast gasoline gas gal t oline aline flowed from a huge farm ann of tanks and the truck itself was put together in a factory drawing on the tho skills and l labors bors of many other factories This tremendous chain may seem complicated but it Jt really What it boils down to is that largeness properly guided enables us to get this paper to you b because each element nt involved is available at the lowest possible cost The genius of science and technology makes it possible pos pos- sible stole yet w without quick efficient and inexpensive means pos pos-I of capitalizing on it for the benefit of the ultimate user it would all be wasted Advertising i Jn h a key step in translating this genius into objects objEcts' that eventually reach ench all of us Without it our standard of living would be inconceivably lower than it is We celebrate ADVERTISING ING WEEK this year with t the slogan that Advertising Keeps Us Rolling RoIling Thus the delivery truck ruck moving through our streets ets is well suited to serve a as n n 1 The rhe many items that produce produce pro pro- duce and prop propel l the truck would not be available in anything anythIng anything any any- thing like necessary quantities or reasonable prices without the advertising that builds a mm mass market and makes mas possible The truck of course is only one of all an the millions millions' of goods and services whose performance is enhanced by advertising's duty ira ir communicating with the ultimate ultimate ulti ulti- mate user As we said tt it t may seem a complicated business business business bus bus- iness but it is not Just keep in mind mild that mass production production production tion is at the heart of the growth we require Without advertising to keep us rolling roIling we would soon find ourselves ourselves ourselves our our- selves p poorly orly fed poorly housed and poorly equipped to face the future It is is' with pride that we salute advertising and all who are engaged in it 1 |